With ICE and LAC quickly approaching at the end of this month, we thought we would take a minute to introduce you to each of our featured partners.
To begin our interviews, we will start off by introducing you to Mary Griffin, senior principal manager marketing at WMS. Mary has worked in the online gaming industry for over 12 years, starting at Ladbrokes managing player acquisition, including the affiliate team across the full product mix. She has had experience in both acquisition and retention, and worked closely with the affiliate community. Being part of this industry has and continues to be enjoyable and the evolution of the gaming industry makes this an exciting place to be at this time. Mary joined Jackpot Party as Head of Marketing in March 2009 and enjoys being part of a team that built and continues to develop the business.
Q: Marie-Eve Cabana: Having joined Jackpot Party Select in 2009, how would you describe JPS?
A: Mary Griffin: I would sum up our company as innovative with a desire to stand out from the rest in creating a unique slots experience through providing a high quality game experience for players with authentic casino features and constantly celebrating the win with our players through our site and social media. We understand the slots player and the game development team have a wealth of experience in developing games that entertain, excite and bring the Vegas feel online.
Q: M-E.C: What made you decide to participate at ICE and LAC this year? What are you most looking forward to at the conferences?
A: M.G: We are very excited about both ICE and LAC this year. As part of WMS we pride ourselves in being industry leading innovators and this year we are showcasing some of our new land based games and equally importantly, our online casino site Jackpot Party.
Jackpot Party has been live since November 2010 and we launched our affiliate program Jackpot Party Select in April 2011. We have been working with a small group of key affiliates through 2011 and have made the decision to expand our program which coincides with the London Affiliate Conference.
Q: M-E.C: For our final question, what’s the main message that you are looking to share with affiliates at LAC and ICE?
A: M.G: Our main message that we want to share with affiliates is that we are a trusted operator, licensed in Alderney with some truly compelling reasons to work with us. Our games are unique to Jackpot Party and we have over 40 authentic slot games, with new games being added every month. We have an accumulating jackpot, Jackpot Party Progressive which can be triggered on any game, any stake, any time; this is only featured at Jackpot Party. Even in just over a year we have been able to gain the attention of the industry and received Highly Commended in the Slots Operator of the Year category at the EGR 2011 Awards. Our site has proven popular with slots lovers and we see good retention rates because of the high quality of our games, with players staying longer and playing longer. We have an experienced Customer Service team based in the UK who takes pride in supporting the players and they have had many positive comments. The reviews we have received from our key affiliates really speak to our dedication to making this one of the best online slots sites delivering a high quality gaming experience.
We want to thank Mary for her time! If you would like to know more about Mary or Jackpot Party Select you can leave a comment or simply pass by our booth L1-220 at ICE and #49 at LAC if you will be attending the conferences.