What is affiliate marketing?
Relationship that leverages the experience of digital marketing professionals
High value acquisition channel that only pays on results with low barriers to entry
Long-term strategy that provides access to multiple sources of traffic and prospective customers
How does it work?
What is an affiliate?
A third-party digital marketing professional who is paid on a performance basis for referring customers to a merchant.
What is a merchant?
A merchant is a brand looking to acquire high value lifetime customers through various marketing channels, including affiliates.
Why are affiliates valuable?
They act as brand ambassadors for the merchants they promote, contributing to customer acquisition and retention. An effectively managed program can account for upwards of 30% of new customers for a brand..
Ingredients for a Successful Programme
To leverage this marketing channel, a merchant needs to have in place the following elements
Dedicated Program Support
Engage experienced resources to communicate with partners and strategically drive the program
Utilize a detailed tracking and reporting analytics tool
Flexible Commissions and Payments
Offer a wide variety of performance-based compensation models including cost per acquisition and revenue share
Marketing Tools & Promotions
Create targeted creative materials including landing pages and banners along with dedicated customer promotions
Define detailed terms and conditions, and rules of engagement with affiliates