Paysafe’s affiliate software provider to power programme for one of select few regulated Australian iLottery operators
Montreal, QC. 14th September 2020 – The Lottery Office, Australia's premier online lottery
operator, has announced the launch of its new lottery affiliate programme with
Income Access, Paysafe’s marketing technology and services provider. The agreement
will see the iLottery brand, which is regulated by the Northern Territory
Government of Australia, leverage Income Access’ comprehensive affiliate
marketing software to optimise programme growth and increase affiliate
partnerships in Australia.
An established brand with over 16 years of
experience in the global lottery industry, The Lottery Office employs a
unique business model, whereby Australian players are provided with a matching
ticket, at the lottery of their choice, for major lotteries across the globe
once a ticket is purchased locally. The company’s portfolio includes seven of
the world’s biggest lottery brands such as EuroMillions®, EuroJackpot® and US Powerball®.
Part of the Global Players Network Pty Ltd, The
Lottery Office is also one of a select group of online lottery operators that
are licensed by the Northern Territory Government of Australia to sell tickets to
Australians, allowing customers to benefit from international lottery draws.
The integration with Income Access’ award-winning reporting and tracking technology will grant The Lottery
Office and its affiliates access to key
data and tools that can be leveraged towards their combined digital marketing
efforts to maximise overall revenue growth. Furthermore, the platform features
state-of-the-art ad targeting capabilities based on geo-location, time of day, device, browser and other criteria.
Qualified partners will benefit from the
brand’s in-house affiliate team with the long-standing history and experience
required to acquire and retain high-value iLottery players. In addition,
affiliates will be compensated through competitive revenue commission schemes.
Jaclyn Wood, CEO at The Lottery Office, said: "The combination of Income
Access’ leading affiliate software and dedicated affiliates, who will play an
integral role in our advancement, gives us a powerful marketing advantage while
aligning with our strategic growth plans."
Tara Wilson, SVP and General Manager at
Paysafe’s Income Access, said: “We’re thrilled to be partnering with a company
like The Lottery Office, which has such a strong presence in the Australian
online lottery market, in support of its affiliate programme launch. Through
our software platform, we will provide essential marketing tools to support
both the growth of its affiliate channel, as well as the brand’s overall
exposure in Australia’s expanding iLottery market."
Contact The Lottery
Office for more information on its new affiliate programme launch.
About The Lottery Office
Global Players Network Pty Ltd, the parent company of The Lottery Office, is an established brand that has been licensed since 2003 to operate diverse lottery products globally. Holding a Mail Order Lottery Licence plus an Internet Gaming Licence issued and actively regulated by the Northern Territory Government of Australia makes The Lottery Office the trusted name in lotteries for Australian based lottery players.
About Income Access
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
2016, Income Access was acquired by Paysafe Group, the company behind the
digital wallet brands NETELLER and Skrill. Income Access is partnered with over
300 brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars
Interactive, Danske Spil (Danish national lottery), FXCM, GAIN Capital, IGT’s
Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania
Lottery, Pinnacle, TwinSpires and William Hill.
Paysafe Group (Paysafe) is a leading specialised payments platform. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, card issuing and online cash solutions.
With over 20 years of online payment experience, an annualised transactional volume of over US $98 billion, and approximately 3,000 employees located in 12+ global locations, Paysafe connects businesses and consumers across 70 payment types in over 40 currencies around the world.
Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments. Visit us at www.paysafe.com.
Roo Wright, Affiliate Manager, The Lottery Office
Affiliate registration page: https://affiliates.lotteryofficeaffiliates.com/registration.asp