Paysafe and its Income Access business unit to optimize player acquisition and retention for Wynn Interactive’s U.S. mobile sports-betting brand in multiple states
July 14th, 2021. Houston, Texas –Paysafe (NYSE: PSFE), a leading specialized payments platform, today partnered with WynnBET, the U.S. mobile sports-betting platform from Wynn Resorts (NASDAQ: WYNN) subsidiary Wynn Interactive Ltd. The deal sees WynnBET plugging into Paysafe across four U.S. states to streamline payments, while further strengthening player acquisition with an affiliate program powered by Income Access, Paysafe’s marketing technology and services provider.
The WynnBET mobile sportsbook has connected to Paysafe to enhance online payments for sports bettors in Colorado, Indiana, New Jersey, and Virginia. Connectivity to Paysafe’s best-in-breed payment gateway will facilitate player deposits via credit and debit card as well as ACH bank transfers from checking and savings accounts. Through the integration, customers will also have access to quick and convenient payouts of their sportsbook winnings via ACH withdrawals, providing a complete payments journey.
According to Paysafe’s December 2020 research, U.S. online sports bettors are prioritizing payments, and fast and frictionless payouts in particular, over such factors as competitive odds, sports markets offered, and promotions, when choosing a sportsbook. WynnBET’s comprehensive payment processing agreement with Paysafe will therefore help support the brand’s customer acquisition as well as retention.
WynnBET will also boost player acquisition by launching an affiliate program powered by the affiliate software platform of Paysafe’s Income Access, with company data revealing that the affiliate channel can drive up to 30% of a sportsbook’s new customers. Income Access’ in-house affiliate marketing team will provide strategic guidance and use the Income Access Network to nurture affiliate relationships, grow the program and optimize player acquisition overall.
The WynnBET affiliate program, which will target players in Colorado, Michigan, New Jersey, and Virginia, will launch later in H2 2021.
Gregory Kirstein, Vice President, Business Development for iGaming at Paysafe, said: “We’re thrilled to partner with WynnBET and have the opportunity to support the long-term acquisition and retention strategy of such a prominent brand. The combination of our payment processing and affiliate marketing solutions will help to drive growth as WynnBET continues to expand its presence across the regulated U.S. online gaming space.”
About Paysafe Limited
Paysafe Limited (“Paysafe”) (NYSE: PSFE) (PSFE.WS) is a leading specialized payments platform. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, and online cash solutions. With over 20 years of online payment experience, an annualized transactional volume of US $92 billion in 2020, and approximately 3,400 employees located in 12+ global locations, Paysafe connects businesses and consumers across 70 payment types in over 40 currencies around the world. Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments. Further information is available at www.paysafe.com.
About Income Access
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specializes in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In 2016, Income Access was acquired by Paysafe Group. Income Access is partnered with over 300 brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), FXCM, GAIN Capital, IGT’s Lottomatica, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, TwinSpires and William Hill.
Follow Income Access on Twitter / LinkedIn / Facebook / Press Room / Content Hub
About Wynn Interactive
Wynn Interactive is the online gaming division of Wynn Resorts, Ltd. (Nasdaq: WYNN) offering a world-class collection of casino and sports betting mobile options for discerning players who understand the difference between placing a bet and experiencing a bet. Wynn Interactive products, which operate under the WynnBET, WynnSLOTS, and BetBull brands, are designed to digitally deliver the legendary service and guest experience Wynn Resorts is known for, backed by the Company's trusted legacy as the world's premier international casino operator.
WynnBET is anchored by its eponymous mobile sports and casino betting app providing one-of-a-kind experiences, unique social betting mechanics, and a high-quality user interface. Currently available in New Jersey, Colorado, Michigan, Virginia, Indiana, and Tennessee, WynnBET is poised for rapid expansion in 2021 with several pending license applications in process. WynnBET is an Authorized Gaming Operator of NASCAR and proud marketing partner of several NBA and MLB teams. For more information, visit WynnInteractive.com or WynnBET.com.
For further information about Paysafe, please contact:
Nick Say, Manager, Corporate Communications, North America, Paysafe Group
T: +1 514 452-8747; E: Nick.Say@paysafe.com
For further information about WynnBET, please contact:
Seth Medvin, WynnBET
T: +1 702 770-7832; E: firstname.lastname@example.org
 Paysafe’s ‘All the Ways Players Pay’ report revealed that 37% of players considered quick and easy payouts and payments the most important factor when choosing a sportsbook; this compared to 32% prioritizing a brand’s reputation, 28% its promotions, 27% its competitive odds, and 11% its sports markets offered.