Paysafe company unveils new single
sign-on feature and server-to-server event relay solution at SiGMA 2019
Montreal, QC. 26th November 2019 – Income Access, Paysafe Group’s marketing technology and services provider, has announced the integration of two new features on its award-winning affiliate marketing platform: single sign-on (SSO) and a server-to-server (S2S) event relay system. The upgrades will be officially unveiled at this week’s SiGMA 2019 conference in Malta, where Income Access will showcase the enhancements at stand B-11 from 27th-29th November.
SSO is designed to simplify affiliate navigation between programmes to which they have access, while the S2S event relay provides affiliates and operators with near real-time tracking of player-generated install, registration and sales events across both web and mobile.
SSO, which has been rolled-out across all Income Access-powered affiliate programmes, allows affiliates to seamlessly switch between accounts using a single set of credentials. To achieve this, user credentials are stored and then applied to enable navigation between linked sites. This significantly reduces the number of password resets due to forgotten credentials and permits users to access all affiliate programmes associated to their account.
Income Access has
also revealed newly designed affiliate and admin user login pages for SSO
account access. Other benefits of SSO include upgrades to user login security
standards as well as a simplified process for creating new administrative users
via the ‘Invite New User’ function.
The updated S2S event
relay system provides near real-time event tracking for affiliates equipped with
an established endpoint to receive tagged events. Compatible with both web and
mobile events, this functionality decreases the reaction time for optimising marketing
campaigns. In addition to improved performance, efficiency and scalability, operators
will also benefit from the opportunity to expand their partnerships with
affiliates that require postback integration.
The launch of SSO and
the S2S event relay on Income Access, winner of eGR’s 2019 B2B ‘Affiliate
Software Supplier’ award, represents the company’s latest efforts to deliver
a sophisticated, intuitive reporting and
tracking solution to its affiliate and operator partners.
Tara Wilson, SVP and General
Manager at Income Access, Paysafe Group, said: “The launch of Income Access’
new single sign-on and server-to-server event tracking solution is an important
step forward in the evolution of our product. By allowing affiliates to
efficiently navigate between affiliate programmes and make more informed
marketing decisions through enhanced tracking capabilities, we’re helping them build
more strategic relationships with their operator partners.”
Contact Income Accessfor more information on these new product launches.
About Income Access
Founded in 2002, Income Access is a digital
marketing and technology company with an independent affiliate network. It
specialises in providing affiliate marketing and digital marketing solutions to
regulated iGaming, lottery, land-based casino and financial trading companies.
Through its award-winning marketing software and a partnership-centric
approach, Income Access delivers comprehensive data and strategic insight on
marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired
by Paysafe Group, the company behind the digital wallet brands NETELLER and
Skrill. Income Access is partnered with over 300 brands worldwide. These
include: Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish
national lottery), ETX Capital, GAIN Capital, IGT’s Lottomatica, Ladbrokes
Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle,
Sportingbet, The Stars Group and TwinSpires.
About Paysafe Group
Paysafe Group (Paysafe) is a leading specialised payments platform. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, card issuing and online cash solutions.
With over 20 years of online payment
experience, an annualized transactional volume of over US $85 billion, and
approximately 3,000 employees located in 12+ global locations, Paysafe connects
businesses and consumers across 200 payment types in over 40 currencies around
Delivered through an integrated platform,
Paysafe solutions are geared toward mobile-initiated transactions, real-time
analytics and the convergence between brick-and-mortar and online payments.
Visit us at www.paysafe.com.