Income Access Press Room

Income Access Upgrades Affiliate Marketing Software with Two Platform Enhancements

Paysafe company unveils new single

sign-on feature and server-to-server event relay solution at SiGMA 2019

Montreal, QC. 26th November 2019 – Income Access, Paysafe Group’s marketing technology and services provider, has announced the integration of two new features on its award-winning affiliate marketing platform: single sign-on (SSO) and a server-to-server (S2S) event relay system. The upgrades will be officially unveiled at this week’s SiGMA 2019 conference in Malta, where Income Access will showcase the enhancements at stand B-11 from 27th-29th November.

SSO is designed to simplify affiliate navigation between programmes to which they have access, while the S2S event relay provides affiliates and operators with near real-time tracking of player-generated install, registration and sales events across both web and mobile.

SSO, which has been rolled-out across all Income Access-powered affiliate programmes, allows affiliates to seamlessly switch between accounts using a single set of credentials. To achieve this, user credentials are stored and then applied to enable navigation between linked sites. This significantly reduces the number of password resets due to forgotten credentials and permits users to access all affiliate programmes associated to their account.

Income Access has

also revealed newly designed affiliate and admin user login pages for SSO

account access. Other benefits of SSO include upgrades to user login security

standards as well as a simplified process for creating new administrative users

via the ‘Invite New User’ function.

The updated S2S event

relay system provides near real-time event tracking for affiliates equipped with

an established endpoint to receive tagged events. Compatible with both web and

mobile events, this functionality decreases the reaction time for optimising marketing

campaigns. In addition to improved performance, efficiency and scalability, operators

will also benefit from the opportunity to expand their partnerships with

affiliates that require postback integration.

The launch of SSO and

the S2S event relay on Income Access, winner of eGR’s 2019 B2B ‘Affiliate

Software Supplier’ award, represents the company’s latest efforts to deliver

a sophisticated,  intuitive reporting and

tracking solution to its affiliate and operator partners.

Tara Wilson, SVP and General

Manager at Income Access, Paysafe Group, said: “The launch of Income Access’

new single sign-on and server-to-server event tracking solution is an important

step forward in the evolution of our product. By allowing affiliates to

efficiently navigate between affiliate programmes and make more informed

marketing decisions through enhanced tracking capabilities, we’re helping them build

more strategic relationships with their operator partners.”

Contact Income Accessfor more information on these new product launches.

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About Income Access
Founded in 2002, Income Access is a digital

marketing and technology company with an independent affiliate network. It

specialises in providing affiliate marketing and digital marketing solutions to

regulated iGaming, lottery, land-based casino and financial trading companies.

Through its award-winning marketing software and a partnership-centric

approach, Income Access delivers comprehensive data and strategic insight on

marketing campaigns across all digital and offline channels.

In September 2016, Income Access was acquired

by Paysafe Group, the company behind the digital wallet brands NETELLER and

Skrill. Income Access is partnered with over 300 brands worldwide. These

include: Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish

national lottery), ETX Capital, GAIN Capital, IGT’s Lottomatica, Ladbrokes

Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle,

Sportingbet, The Stars Group and TwinSpires.

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About Paysafe Group
Paysafe Group (Paysafe) is a leading specialised payments platform. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, card issuing and online cash solutions.

With over 20 years of online payment

experience, an annualized transactional volume of over US $85 billion, and

approximately 3,000 employees located in 12+ global locations, Paysafe connects

businesses and consumers across 200 payment types in over 40 currencies around

the world.

Delivered through an integrated platform,

Paysafe solutions are geared toward mobile-initiated transactions, real-time

analytics and the convergence between brick-and-mortar and online payments.

Visit us at www.paysafe.com.

Follow Paysafe on Twitter / LinkedIn / Google + / stories.paysafe.com

Contact Details
Nick Say
Manager, Corporate Communications,
North America, Paysafe Group
Tel. +1-514-849-8595
Email: Nick.Say@Paysafe.com
Website: https://incomeaccess.com/