Fantasy sports brand to leverage Income Access’ in-house affiliate management team and network
Montreal, QC. 15th February 2021 – Footstock, a fantasy sports brand with a focus on football player trading and fantasy football, has announced the relaunch of its affiliate programme with Income Access, Paysafe’s marketing technology and services provider. In addition to leveraging the Income Access affiliate marketing software, Footstock will also use the provider’s in-house affiliate management team and network to drive acquisition and retention efforts.
Footstock is licensed and regulated by the UK Gambling Commission and offers its users a unique blend of player trading and fantasy football. Through its desktop and mobile platforms, individuals can buy and trade player cards on the Footstock marketplace with real cash and use them to win prizes in regular fantasy football contests. In addition to these flagship features, Footstock allows users to wager their player cards or win them by purchasing player packs in the games section.
The launch of Footstock’s affiliate programme on the Income Access platform ensures that its marketing partners gain access to a multi-channel tracking and reporting solution, which features a comprehensive ad serving tool for strategic targeting. Combined with its integration into the Income Access Network and expert guidance from the company’s knowledgeable team of affiliate marketers, Footstock will be equipped with the necessary tools to meet its programme objectives.
Appealing to a wide-ranging footballing market, Footstock is prepared to provide extensive, personalised affiliate support to help tailor their acquisition and retention efforts. Affiliates will benefit from a dedicated affiliate manager who will be available to assist with creative assets, marketing campaigns and bespoke requests. In addition, affiliates will have access to rewarding compensation models, with the possibility of being promoted to the Footstock Premium Programme, which features uncapped CPAs and lifetime profit share.
Araz Heydariyehzadeh, Chief Commercial Officer at Footstock, said: “As a young and rapidly growing platform, we’re excited by the potential that an affiliate software such as Income Access provides us through its wide range of tools, expert support and incentives to affiliates. Empowered by this partnership, Footstock is bringing an exciting new affiliate proposition to the iGaming space, with a fresh opportunity for content creators and expert affiliates to benefit from their experience and creativity.”
Tara Wilson, Chief Operating Officer at Paysafe’s Income Access, said: “By partnering with an innovative and distinct brand like Footstock, we’re further establishing our presence in the fantasy sports vertical. Our collaboration on this programme relaunch will see Income Access’ influential affiliate network and technology drive the brand’s sustainable long-term success.”
Footstock combines player trading and fantasy football, giving savvy football fans the chance to buy and sell Premier League players with real cash and enter them into rake-free fantasy football tournaments.
Add to that player pack openings, an engaging rewards system and plenty of exciting mini-games, and the result is a platform that offers visitors unmatched 24/7 entertainment.
About Income Access
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, IGT’s Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, Sportingbet and TwinSpires.
Paysafe Group (Paysafe) is a leading integrated payments platform. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, and online cash solutions. With over 20 years of online payment experience, an annualized transactional volume of over US $98 billion in 2019, and approximately 3,000 employees located in 12+ global locations, Paysafe connects businesses and consumers across 70 payment types in over 40 currencies around the world. Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments. Further information is available at www.paysafe.com.