Creating a Successful Social Media Strategy|Creating a Successful Social Media Strategy|Creating a Successful Social Media Strategy

Income Access Press Room

Creating a Successful Social Media Strategy

October 03, 2013

define and understand your audience

determine the most effective channel strategy

create the message that you will be conveying to your audience.

With a well structured strategy, social media can be a powerful tool in building your brand and generating sales or conversions.

Here are some key considerations when building your strategy:

What	How	Benefits
Brand Persona	Develop an online brand persona that is properly aligned with your goals Ensures voice and messaging congruency as part of an integrated marketing strategy	Ensures voice and messaging congruency as part of an integrated marketing strategy
Medium/Channel	Identify the benefits and best practice of each of Facebook Twitter Google+ YouTube Know why and how to use each of the social media channels best utilized for your business	Know why and how to use each of the social media channels best utilized for your business
Messaging Content	Define a content strategy by channel Identifies how to best leverage promotions and events Understand which channel(s) are most effective based on nature of content and how to maximize outreach	Understand which channel(s) are most effective based on nature of content and how to maximize outreach
Frequency	Outline best times to reach your target audience by medium, and when to avoid making posts Maximise the perceived value of your engagement and content efforts	Maximise the perceived value of your engagement and content efforts
Monitoring and Tracking	Identify the best tools upon which to define success Clearly defines how to measure success by channel for measureable ROI	Clearly defines how to measure success by channel for measureable ROI

Interested in knowing more? Do you still have questions?

Email Deanna Dobson at

deanna@incomeaccess.com

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The Income Access Team

The Income Access team is made up of professional content writers. They have academic and professional backgrounds in journalism, public relations and marketing. Experts on the iGaming industry, the team write press releases, blogs and feature articles for Income Access and the company's partners.

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