Creating Buzzworthy Events Through Social Media
October 3, 2013Ranking Highly in the Social Future: Social Media & SEO
October 7, 2013
Your social media plan does not start and stop with having a Facebook, Twitter or LinkedIn page. Social media strategy is a plan to develop the right content to support social engagement, customer experience, and brand awareness. A winning social media strategy is developing a clear vision and well defined objectives for each of your campaigns
Clearly defined objectives help:
- define and understand your audience
- determine the most effective channel strategy
- create the message that you will be conveying to your audience.
With a well structured strategy, social media can be a powerful tool in building your brand and generating sales or conversions.
Here are some key considerations when building your strategy:
| What | How | Benefits |
| Brand Persona |
|
Ensures voice and messaging congruency as part of an integrated marketing strategy |
| Medium/Channel |
|
Know why and how to use each of the social media channels best utilized for your business |
| Messaging Content |
|
Understand which channel(s) are most effective based on nature of content and how to maximize outreach |
| Frequency |
|
Maximise the perceived value of your engagement and content efforts |
| Monitoring and Tracking |
|
Clearly defines how to measure success by channel for measureable ROI |
Interested in knowing more? Do you still have questions?
Email Deanna Dobson at deanna@incomeaccess.com
The Income Access Team
The Income Access team is made up of professional content writers. They have academic and professional backgrounds in journalism, public relations and marketing. Experts on the iGaming industry, the team write press releases, blogs and feature articles for Income Access and the company's partners.
