Taking place from 6th to 9th February at ExCeL London, the London Affiliate Conference (LAC) is back for its 13th year. The four-day event is expected to attract over 5,000 delegates, and attendees can anticipate this year’s conference to be bigger than ever with more exhibitors, panels and presentations from key speakers.
iGaming affiliate conferences are a great place to broaden your circles and acquire industry knowledge – and LAC is the biggest there is. However, the event can also be overwhelming without proper preparation. In this blog post, we offer three major tips to follow to make the most of your time at LAC 2019.
Tip #1: Goal-setting
The very first step before attending any conference is to clearly identify the goals you want to achieve. Whether you want to discover about growing market trends through panel discussions, learn new marketing skills, find quality leads for your affiliate business or all the above, your goals should dictate your time spent at the conference.
Connect with the right people versus meeting as many people as you can.
Make sure to remain focused and connect with the right people versus meeting as many people as you can. Though it may be difficult to filter through the hundreds of business cards you’ll receive, remember to scribble on the back of select cards to indicate who was memorable and showed true potential. When attending workshops and seminars, keep the same mindset and ensure these support your affiliate business’ goals. Going in with clear objectives for your conference experience will make it that much more impactful.
Tip #2: The Importance of Scheduling
Managing your schedule is another vital component when attending conferences. Check out the agenda of participants ahead of time and reach out to affiliates, affiliate managers, operators and industry professionals you want to connect with. Planning your meetings in advance will guarantee you one-on-one time with potential partners, rather than catching them on the run for a quick chat.
Planning your meetings in advance will guarantee you one-on-one time with potential partners, rather than catching them on the run for a quick chat.
Also, an effective schedule means spending most of your time on the essential activities which work directly toward the goals you set. Prioritize the important tasks first and leave some blank space in your calendar for the unexpected. Amidst the endless meetings and info sessions, don’t forget to add some time to unwind. Dinners and cocktail parties are another great way to meet likeminded professionals, but in a more casual setting. Scheduling your time properly will both ensure you stay organized and focused, with a balance of fun and entertainment too!
Tip #3: Back at the Office
If you have followed the points above, you will come back to work with a wealth of connections, opportunities and resources. After tackling the conference, you should capitalize on those new contacts, and turn them into meaningful professional relationships.
Immediately after your return, follow up with every one of your new connections. Make sure to personalize each message and to include what was discussed during the meeting. Everyone’s inbox will be flooded, so it is vital that your email stands out. The sooner the better when it comes to following up on conference leads.
Finally, remember to share your insights with the rest of your team. They can also benefit from the tools you learned and the network of people you met. What you put into action once back at the office is what will determine the true success of the conference.
If you’re attending LAC 2019, we’d love to meet! Email firstname.lastname@example.org to schedule a meeting, or stop by our booth (D20) between 6th to 8th February!