We’re thrilled to announce that we’ve launched an affiliate program with Michigan Lottery. The affiliate program is the first of its kind for a US lottery, and will be powered by our tracking and analytics platform, and also managed by one of our dedicated affiliate managers.
About the brand
Michigan Lottery is a strong and well-established brand. Since 1972, this leading state lottery has provided more than $21 billion to support public education, including more than $900 million in the 2017 fiscal year. Generating nearly $3 billion a year, they offer really robust CRM and player retention programs.
In 2014, Michigan Lottery expanded their traditional sales to online game offerings. This gave players the chance to win millions of dollars in prizes each week online playing both draw and instant win games including Mega Millions, Powerball, Instant Keno, Cashword, Queen of Diamonds and more. With monthly iLottery net gaming revenue of approximately $7 million, Michigan Lottery is the fastest growing iLottery in the US.
About the partnership
Through the Income Access platform integration, affiliate members of the all-new Michigan Lottery affiliate program can now promote one of America’s most successful iLottery brands. With their winning combination of dedicated affiliate manager support, an in-house creative team charged with maintaining a consistent flow of new and custom assets, and strong player incentives, affiliates are provided with key resources to successfully promote the brand. One such example is a 50% bonus credit on first time deposits up to $100 free, which would reward a $200 purchase with a $100 bonus.
The affiliate program will cap at 20% revenue share, based on 20+ player acquisitions per month.
Amanda Perkins, Michigan’s Digital Marketing & Analytics Manager says:
“Michigan Lottery is the most successful online lottery program in the United States and growth potential is significant with only about 8% of eligible players in Michigan registered to play online. We expect this affiliate program to open a new pathway to acquiring players and play a key role in the Lottery’s overall player acquisition strategy”.
Become a Michigan Lottery affiliate today
The Michigan Lottery is a very established and reputable brand in the US market. Moreover, they are the very first state lottery to launch an affiliate program. This is a huge opportunity for affiliates to get on board early and grow together with the program. For more information about the partnership and program launch, please contact Michigan Lottery.