As an iGaming affiliate, it is important to carefully consider which brands you want to list on your website. When selecting a casino operator to promote, you want to ensure it fits within your niche, that the brand is trustworthy and, most of all, desired by your target audience. The following will help you identify the reputable and reliable online casino operators with which you should aspire to partner.
License and RegulationThe first thing to look for in an online casino is whether they are licensed and regulated by an accredited gaming authority. Gambling sites must hold the appropriate license to offer their services and to legally operate in specific jurisdictions. Examples of such gaming authorities are the UK’s Gambling Commission (UKGC) and the Malta Gaming Authority (MGA). Licensed gaming operators must adhere to the strict standards outlined by these authorities and are rigorously monitored, reinforcing the protection of players and, subsequently, the affiliates promoting the brand.
Fairness of games and promotional offersFair games are another important factor to consider when identifying a trustworthy casino. Prioritise building relationships with casino operators that offer games from leading software providers. Players can be confident about the integrity of these games and that outcomes are produced arbitrarily through computerised random number generators.
The terms of any and all casino promotions must be transparent, so as not to mislead customers. If the promotion has numerous conditions, such as high wagering requirements or detailed withdrawal limits, players will not want to play at the online casino. Fairness of both games and promotions are crucial for players when searching for a secure online casino and are qualities affiliates should look for when approached with a potential partnership with a casino brand.
Quality Customer ServiceThe most reputable online casinos offer round the clock customer support and various methods to communicate with their support team. Whether through e-mail, phone or the live chat on site, online casinos with great customer service respond swiftly to player queries and concerns. If the casino operator offers rapid support to their customers, you can expect reliable service from their team when you, yourself, need assistance with the affiliate programme.
Mobile OptimisedNow more than ever, players are looking for iGaming operators that are mobile-friendly. Even if most of your affiliate traffic does not come from mobile, search for brands that optimise their site(s) for smartphones and tablets. In the online casino world, this has become standard. If a brand does not offer mobile games, you may want to reevaluate the partnership.
Premium Banking OptionsLastly, top-rated casinos provide a broad selection of payment methods to their players. Look for casinos that offer debit/credit card providers such as MasterCard and Visa and e-wallets such as NETELLER, Skrill and paysafecard, which are common use in the iGaming industry. Players are also attentive to the withdrawal options. Trusted gaming sites can process payments rapidly and use encryption technology to protect these transactions. Ultimately, look for an online casino that offers a range of payment options to suit customers’ personal needs.
With hundreds of online casinos available, endorse brands offering experiences that both you and your customers would find rewarding. Choosing your partners wisely will help in the success of your affiliate website.