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With out latest Affiliate Q&A, we sat down with Jeton Kodia, co-founder at Casino.Online to talk all things affiliate marketing, the casino vertical, and much more. Read on to see all of his insights and to see how you can connect with the Casino.Online team!
Income Access (IA): Thanks for taking some time to speak with us Jeton! Can you tell us a bit about your background and current activities besides the iGaming section?
Jeton Kodia (JK): Thanks for having me, it’s a pleasure to have a chat with you today! As I have been in the iGaming industry since 2009, I have decided to diversify my activities over the last few years. I decided to open a bar in my hometown, got involved in real estate, invested in different startups and dove into the stock market as well. Nevertheless, my one and only love is iGaming and after having some very successful products in the betting vertical, we now want to build an even better product in the casino vertical over the next few years.
IA: It’s been two years since we sat down with your co-Founder, Jan Moller, to discuss the Casino industry and its exciting progress. What are some of the biggest challenges facing the casino affiliate industry today, and how do you stay ahead of these challenges?
JK: The biggest challenges facing the casino affiliate industry today are the evolving regulatory environment, increasing competition, building user trust and retention, keeping up with technological advancements, and adapting to changing consumer behavior.
To stay ahead, we focus on compliance, differentiate ourselves through innovation, prioritize user trust and responsible gambling, leverage technology effectively, and adapt our strategies to meet evolving consumer preferences.
IA: Europe is an important market for the Casino.Online team, how do you manage to stay on top of things?
JK: Europe is indeed a crucial market for our team at Casino.Online. To stay on top of the competition, we employ several strategies. Firstly, we constantly monitor market trends and consumer preferences in Europe. This allows us to understand the evolving needs and demands of our target audience.
Secondly, we prioritize building strong relationships with our customers. We believe in delivering exceptional user experiences by offering a comprehensive selection of top-quality online casinos and providing accurate and reliable reviews. Our focus on customer satisfaction helps us build loyalty and maintain a competitive edge.
Additionally, we invest in continuous innovation and technological advancements. By staying up-to-date with the latest developments in the iGaming industry, we can provide our users with cutting-edge features and functionalities that enhance their gaming experience. This commitment to innovation sets us apart from our competitors and helps us remain at the forefront of the market in Europe.
IA: The Casino.Online team has one goal, which is to review, compare and contrast as many online casinos as possible. How do you go about choosing which casinos to partner with, and what criteria do you use to evaluate potential partners?
JK: We select our casino partners based on strict criteria. We prioritize casinos with a strong reputation for trustworthiness and fair play. We evaluate their game selection, user experience, bonuses, customer support, and commitment to responsible gambling. By adhering to these criteria, we ensure our users have access to top-quality, secure, and enjoyable online casinos.
IA: Affiliate marketing is in a consistent state of growth, as more industries continue to learn of its value for growing efficiently. How does Casino.Online stand out in the iGaming world?
JK: Casino.Online stands out in the iGaming world through its strong reputation for trustworthiness, exceptional user experience, comprehensive coverage of online casinos, innovation and technology, and a focus on responsible gambling advocacy.
For more information on Casino.Online or to discuss a partnership opportunity, contact Jeton and the team today.
