Expanded Paysafe partnership with P2P sports-betting marketplace to leverage Income Access affiliate management team and network
Montreal, QC. 12th August 2020 – ZenSports, a mobile peer-to-peer (P2P) sports-betting marketplace with a focus on the international market, has announced a new partnership with Income Access, Paysafe’s marketing technology and services provider. Building on ZenSports’ existing partnership with Paysafe’s Skrill digital wallet, the new deal will see ZenSports launch an affiliate programme on the Income Access affiliate marketing platform, while leveraging its in-house affiliate team and network.
Launched in March 2019, ZenSports is accessible through a native mobile app that enables bettors to create real-money sports wagers that can be accepted by other users within the brand’s mobile marketplace. By implementing a penalty and reward system that requires everyone to act in good faith, ZenSports has created a decentralised marketplace that eliminates the role of the bookmaker and ensures a transparent, trustworthy environment for betting on sports. The innovative design allows ZenSports to charge 50% to 90% lower fees than traditional sportsbooks.
Downloadable via the App Store (iOS) and company website (Android), ZenSports’ mobile-first approach reflects its commitment to becoming the sports-betting product of the future for key audiences, including the millennial demographic. ZenSports also features its own cryptocurrency utility token called SPORTS, which customers can use to place bets, pay discounted betting fees, and earn rewards as part of a loyalty and rewards programme.
To further diversify its payments offering and strengthen its overall brand, ZenSports integrated Paysafe’s Skrill digital wallet in July 2019.
Going forward, ZenSports’ unique product offering will benefit from resources made available through its expanded Paysafe partnership and, more specifically, its integration with the Income Access Network and guidance received from the provider’s in-house team of affiliate marketing experts. The network and affiliate team each leverage the Income Access platform’s full suite of tracking and reporting tools, which support performance-based marketing decisions.
Available to international bettors outside the United States, ZenSports currently supports wagering on soccer, basketball, American football (NFL games), MMA, eSports, and more. A comprehensive list of all available leagues can be found on the ZenSports website.
Mark Thomas, CEO and co-founder at ZenSports, said: “We are thrilled to have the opportunity to partner with Income Access. They have an incredible network of affiliates that we know will love to use and promote our product. Their team has been instrumental in helping set up ZenSports for a successful launch in the coming weeks.”
Tara Wilson, SVP and General Manager at Paysafe’s Income Access, said: “Partnering with an internationally recognised brand like ZenSports is very exciting for Income Access and we look forward to supporting the growth of its unique product offering. We’re very much looking forward to the forthcoming programme launch and building on ZenSports’ existing business relationship with our Skrill sister brand.”
Contact ZenSports for more information on its partnership with Income Access.
ZenSports is a mobile peer-to-peer sports betting marketplace where anyone can create and accept sports bets with anyone else in the world, without the need for a centralized bookmaker. Customers can quickly and easily create their own bets with their own odds and terms, or accept bets that others in the marketplace have created, all at a fraction of the cost that traditional bookmakers charge and all right from their phone. As a decentralized marketplace for sports betting, ZenSports is eliminating the need for a bookmaker altogether, and giving bettors a cheaper, faster, and more trustworthy process for wagering on sports.
About Income Access
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, IGT’s Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, Sportingbet and TwinSpires.
Paysafe Group (Paysafe) is a leading specialised payments platform. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, card issuing and online cash solutions.
With over 20 years of online payment experience, an annualised transactional volume of over US $98 billion, and approximately 3,000 employees located in 12+ global locations, Paysafe connects businesses and consumers across 70 payment types in over 40 currencies around the world.
Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments.