Distributor of Southern Hemisphere horse-racing content to North and South America reports year-on-year growth across all products
Louisville, KY. July 14th, 2016 – Sky Racing World, a Louisville, Kentucky-based distributor of international horse-racing content to the Americas and subsidiary of leading Australian wagering operator Tabcorp, has announced unprecedented results for its fiscal year 2016, ending June 30th, 2016. The exclusive supplier of Australasian racing content to the North American market has most notably expanded its offering over the last 12 months to include both South African and Argentinian races, in addition to its longstanding Australian and New Zealand coverage.
Sky Racing World saw particular success with its core product, Australian racing, and reported a $215 million turnover, which is a 13% increase on its 2015 fiscal year. Sky Racing World’s Australian offerings totaled over 7,800 meetings this year, which is consistent with last year. Notable events included the Sydney Racing Carnival, where the brand saw its strongest turnover day and generated $1.4 million on April 1st, 2016, the second day of The Championships.
The financial results can be partly attributed to the quality of this year’s Australian racing season and the wagering benefits associated with an average race field size of 11. North American players took advantage of the strong dividends paid out though their wagering platforms and enjoyed the sensational racing entertainment available.
“We are extremely pleased about the growth we’ve experience this year,” said David Haslett, President and CEO of Sky Racing World. “The American market has a growing appetite for high-quality international racing entertainment and we are certain this interest will grow throughout the next fiscal year with our extended offering of Australasian racing content.”
Sky Racing World’s New Zealand racing products also generated significant results with a 42% year-over-year increase on its 2015 performance. In addition over the last year, the company also began offering South African racing 365 days per year, which generated a strong turnover performance, peaking at the recent Durban July meeting.
“This year was a very successful one for both our New Zealand and South African Racing products,” said Haslett. “These two markets showed substantial growth and we look forward to further pursuing these opportunities throughout the upcoming financial year.”
Most notable for the digital market, Sky Racing World’s advance deposit wagering (ADWs) partnerships, including the likes of TVG, BetAmerica, TwinSpires, Xpressbet, HPiBet, MyWinners, and NYRA Rewards, saw a year-on-year growth in turnover of 17.8%, according to the ADWs’ data.
For more information on Sky Racing World, please contact Sky Racing World.
About Sky Racing World
Founded in 2014, Sky Racing World is the exclusive North American distributor of thoroughbred and harness horse-racing from races taking place across Australia, New Zealand and South Africa.
The company, a subsidiary of Tabcorp, Australia’s biggest wagering and entertainment company, provides Australian, New Zealand and South African racing content for simulcast horse-wagering wagering to over 70 US-facing advance deposit wagering (ADW) brands, including NYRA Rewards, TVG, TwinSpires.com, Xpressbet.com and BetAmerica.com. In addition, Sky Racing World provides Australian racing content for simulcast horse-wagering wagering to over 425 horse-racing tracks and off-track betting (OTB) outlets in USA, Canada, Mexico and the Caribbean.
President & CEO
Sky Racing World
Tel. +1 (502) 568 1010