Leading social gaming brand’s integration with the Income Access platform will allow affiliates to monetise traffic from the US and other global markets
Montreal, QC. April 11th, 2014 – PlaySpace, the Spain-based operator of the social gaming brand PlaySpace.com, which serves the North American, Latin American and European markets, has announced the launch of an affiliate programme with Income Access, a turnkey provider of technology solutions for the online gaming industry. The PlaySpace affiliate programme will be powered by the award-winning software of Income Access, which recently launched the iGaming industry’s first US-facing Social Gaming Network.
The PlaySpace.com social gaming brand offers players seven different social games, including ludo, bingo, slots, dominoes, luno/uno and chinchon. The brand’s diverse portfolio of games can be played via Facebook, iOS, Android, Google Play and the PlaySpace website. All PlaySpace games feature multiplayer functionality, allowing players to compete against friends in tournaments, and are available in three different languages, English and Spanish as well as Portuguese.
To celebrate the launch of the PlaySpace affiliate programme on the Income Access platform, which won the Best Affiliate Software award at the most recent eGaming Review B2B Awards, the company has announced an affiliate promotion. Affiliates who register for the programme will receive a special commission structure of 50% for their first three months. Following the end of the three-month promotional period, the commission structure reverts to a standard commission structure of a flat 40% revenue share.
“In developing the PlaySpace platform, we paid close attention to design and usability to give players a fun gaming experience, which has been the basis of our success as a company,” said Alfonso Villar, Co-Founder and CEO of PlaySpace. “We’re excited to build upon our success by launching the PlaySpace affiliate programme on the sophisticated and reliable Income Access platform, which is highly supportive to the growth of social gaming brands due to their Social Gaming Network.”
Launched in October 2013, Income Access’ Social Gaming Network is the online gaming industry’s first US-focused network for social gaming brands and bridges the gap been the operators behind these brands and Income Access’ network of more than 25,000 affiliates. Given its strong focus on the United States, PlaySpace will be well-suited for the Social Gaming Network, though the brand also serves the Central and South American as well as European markets, allowing affiliates to reach a global player-base.
“A truly international social gaming brand, PlaySpace offers affiliates an invaluable opportunity in the US market and beyond,” said Nicky Senyard, CEO of Income Access. “We’re delighted to launch the PlaySpace affiliate programme and to see the brand join our rapidly growing Social Gaming Network.”
For more information on the affiliate programme, affiliates should contact PlaySpace.
Based in Mallorca, Spain, PlaySpace is a leading social gaming company. A developer of social casino and casual multiplayer games, PlaySpace was launched in 2012 and has since conquered the market, transferring traditional board games to major social networks, where, until now, games for building cities, farms or feeding pets have prevailed.
PlaySpace is based on the freemium business model (part free and part payment). The brand relies on the sale of the virtual currency required to play each game; once the currency is used up, PlaySpace gives credit for each new user. The coins are sold in packs and the cost ranges from €3 to €60.
Combining games with lifelong loyalty rewards for each new connection to its users, PlaySpace has the best user retention-rate for its games compared to the operator’s competitors. This has been achieved by favouring users who connect several times a day and a minimum of 8 days per month.
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About Income Access
Income Access is a leading technology and digital marketing company that specialises in providing the iGaming, lottery, and trading (Forex, Binary Options) industries with comprehensive marketing and business intelligence on the performance of marketing campaigns. Income Access offers full-service digital marketing solutions, with a wide range of marketing services and expertise, including SEM services, innovative benchmarking reports, and its analytics-driven tracking and reporting technology.
Income Access is also at the forefront of personalised affiliate recruitment, with cutting-edge software and a diverse database of 25,000 affiliates across all gaming verticals. Its commitment to information, innovation, and customisation has allowed Income Access to partner with the most trusted names in online gaming, including: Betfred, Gala Interactive, Coral, Sportingbet, Sky Betting & Gaming, PMU, Interpartners, Danske Spil, Deal or No Deal Bingo, Jackpotjoy, Tombola, Stan James, Bet Victor, Twin Spires and Pinnacle.