Relaunched affiliate programme of diversified casino and sportsbook operator to be managed by Income Access using company software and ad serving tools
Montreal, QC. 24th May 2016 – OlyBet, a subsidiary of the Estonia-based Olympic Entertainment Group, has announced the relaunch of their affiliate programme, OEG Partners, in partnership with Income Access, an iGaming-specialised technology and digital marketing company. Managed by Income Access’ affiliate management team, the revamped programme will integrate the Income Access affiliate software and Ad Serving tool.
OlyBet is regulated by the Estonian Tax and Customs Board and since the brand was founded in 2010, they have offered players a variety of iGaming products, including a vast casino suite powered by software providers such as Playtech, NetEnt, Microgaming, Next Gen and many more. A host of slots are available, as well as various table games, including roulette, blackjack, baccarat and craps, offered in video and live-dealer modes. OlyBet’s slot selection consists of 500 carefully selected games from variety of suppliers that deliver over 1,000 titles to iGaming operators. Players are encouraged to return to OlyBet through a player loyalty programme which runs in parallel with OEG’s online operators and land-based establishments located in Estonia, Latvia, Lithuania, Poland, Belarus, Slovakia, Italy and Malta.
To appeal to a larger market, OlyBet also offers a variety of sports-betting options, many of which are offered in live streaming mode, using the BetConstruct-powered betting platform. Poker enthusiasts can also partake in online poker tournaments served over the MPN network.
To entice players to join OlyBet, the brand has set up a 100% first deposit bonus of up to €200. Players can also enjoy an assortment of player promotions, ranging from multi-bet bonuses, weekend bonuses and more.
In order to foster quality partnerships with affiliates, for the first three months following the programme relaunch on the Income Access platform, affiliates will earn 50% revenue share. After the promotional period, the standard commission will default to a tiered structure, ranging from 20% to 35% revenue share.
“Our aim is to attract affiliates across the board with our personalised approach and irresistible offers for players,” said Veiko Krünberg, Managing Director of OEG’s Online Operations. “We’ve redesigned the programme to leverage our strongest side – casino operations. We are confident that this new focus will help affiliates succeed.”
The newly relaunched OlyBet affiliate programme will be managed by Income Access’ team of affiliate managers who have great experience managing affiliate programmes for the online casino and sportsbook verticals. In order to grow a diversified affiliate programme, the team will be working with Income Access’ Ad Serving tool, which provides brands with the ability to target their affiliate marketing strategies more effectively.
“We are pleased to partner with one of the largest land based casino operators in Europe,” said Nicky Senyard, founder and CEO of Income Access. “Our affiliate team is looking forward to helping OlyBet grow their already successful online operations.”
For more information regarding the affiliate programme relaunch, contact the OlyBet team.
About Olympic Entertainment Group
Olympic Entertainment Group, along with its subsidiaries, is the leading provider of gaming services in EU and operates in following countries, Estonia, Latvia, Lithuania, Poland, Slovakia, Italy, Malta and also in Belarus.
OEG is the Group’s ultimate holding company, organising the strategic management and financing of the Group. Most of the Group’s casino properties operate under the trademark of Olympic Casino.
The shares of OEG are listed on the Tallinn and Warsaw Stock Exchanges (OMX: OEG1T / WSE: OEG).
As of December 2015, the Group had a total of 119 casinos and 35 betting shops. The Group operates 20 casinos in Estonia, 57 in Latvia, 19 in Lithuania, 1 in Poland, 7 in Slovakia, 2 in Belarus, 12 in Italy and 1 in Malta. The Group employed 3,118 employees in 8 countries.
OEG Contact Information
Erik Karu, Head of Affiliates
+ 372 6671 274
Affiliate page: www.oegpartners.com
Affiliate sign-up page: affiliates.oegpartners.com
About Income Access
Headquartered in Montreal, Canada, and with offices in Vancouver, the UK and Australia, Income Access is a technology and digital marketing agency servicing the global gaming market, including traditional iGaming, social gaming, land-based casinos and online trading (Forex, Binary Options). Through award-winning software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on performance marketing campaigns across all acquisition channels.
As part of continual software and service innovation, Income Access supplies proprietary Ad Serving technology, mobile tracking and a digital marketing service portfolio including SEO, paid search, social media, web design and content marketing. Income Access is a leading provider of affiliate marketing services, leveraging its affiliate network comprising over 25,000 affiliates across all gaming verticals.
Income Access partners include: Betfred, Gala Interactive, Coral, Sportingbet, Sky Betting & Gaming, PMU, Jackpotjoy, Stan James, Bet Victor, Twin Spires, PKR and Pinnacle. Recent expansion into the US market has seen the addition of New Jersey’s Betfair Casino and The Borgata Hotel Casino and Spa.