Income Access platform to power Kindred Affiliates program for New Jersey-facing Unibet Casino
Montreal, QC. 26th June 2019 – Kindred Group, the global online gaming firm which encompasses 11 of Europe’s most successful online gaming brands and has more than 20 years of industry experience, has launched a new US-focused affiliate program with Income Access, Paysafe Group’s marketing technology and services provider. The new program will support player acquisition for Kindred Group’s recently-launched Unibet brand in New Jersey, its first foray into the regulated US iGaming market.
Established in 2008, Kindred Affiliates has received numerous awards since its inception, and most recently has been shortlisted in the upcoming 2019 EGR Marketing & Innovation Awards for the Affiliate Marketing Campaign award.
The launch of the US-facing affiliate program on the Income Access platform offers Unibet and its affiliates the benefit of a robust and dynamic tracking software with in-depth reporting, flexible commission schemes and an extensive ad serving functionality. Affiliates can monitor and optimize their digital marketing campaigns for effective results, using actionable data.
Similarly, the Kindred Affiliates team and its marketing partners will benefit from Income Access’ enhanced security and fraud verification functionality.
Launched earlier in June, Unibet is dedicated to offering New Jersey-based players a gaming experience like no other, incorporating a wide range of real money slots and table games from leading industry providers. Players will also have access to exciting promotions and a range of safe and secure payment methods.
The Income Access partnership follows Paysafe’s own payment processing agreement with Kindred Group, which has seen the provider extend its processing services to the Unibet brand.
Ryan Henderson, Head of Affiliates at Kindred Group, said: “Income Access has a strong presence in the US gaming space and understands the intricacies of navigating this complex market. Partnering with the company will allow Kindred Group to leverage those benefits as well as tap into its network of affiliates to help expand our business in the US.”
Tara Wilson, General Manager at Paysafe’s Income Access, said: “We are delighted to partner with a firm that possesses the industry experience and reputation of Kindred Group, further strengthening our position in the US online gaming and sports-betting market. The launch of Unibet in the US also offers affiliates an exciting brand with which to partner and bolster their presence in an expanding market.”
To learn more about the affiliate program, contact Kindred Group.
About Income Access
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 brands worldwide. These include: Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, IGT’s Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, Sportingbet, The Stars Group and TwinSpires.
About Kindred Group
Kindred Group is one of the world’s leading online gambling operators with business across Europe and Australia, offering over 25 million customers across 11 brands a great form of entertainment in a safe, fair and sustainable environment. The company, which employs about 1,500 people, is listed on Nasdaq Stockholm Large Cap and is a founding member of the European Gaming and Betting Association (EGBA) and founding member of ESSA (sports betting integrity). Kindred Group is audited and certified by eCOGRA for compliance with the 2014 EU Recommendation on Consumer Protection and Responsible Gambling (2014/478/EU). Read more on www.kindredgroup.com.
About Paysafe Group
Paysafe Group (Paysafe) is a leading global provider of end-to-end payment solutions. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, card issuing and online cash solutions.
With over 20 years of online payment experience, an annualized transactional volume of over US $85 billion, and approximately 3,000 employees located in 12+ global locations, Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world.
Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments.
Visit us at www.paysafe.com.