Income Access Press Room
Income Access Shortlisted for Three eGR B2B Awards
Company in running for Affiliate Software, Best Customer Service and Acquisition and Retention Partner
Montreal, QC. April 30th, 2014 – Income Access, provider of tracking, reporting and digital marketing services for the iGaming industry, has been shortlisted in the categories of Affiliate Software, Best Customer Service and Acquisition and Retention Partner for the upcoming 2014 eGR B2B Awards.The announcement follows a year in which Income Access further enhanced its award-winning software and client servicing structure to better support a growing list of partners, spanning the European and US markets to include leading poker brand PKR, as well as New Jersey’s Betfair Casino and the Borgata Hotel Casino and Spa.
Now in its fifth year, the eGR B2B Awards will once again be held in tandem with the Operator Marketing and Innovation Awards, which was introduced last year to recognise the “most creative and innovative egaming operator's in the industry”.In 2013Income Access won two of the same B2B awards they have been shortlisted for this year, taking home Affiliate Software and Best Customer Service. Making the shortlist in three B2B categories reflects 12 months of innovation, developing technology and marketing solutions that continue to support the evolving needs and opportunities of the global gaming industry.
Recognition in the category for Acquisition and Retention Partner pre-empts an upcoming digital marketing agency launch by CEO Nicky Senyard this summer; the launch supports a growing company focus over 2013 to couple digital marketing strategy with data-driven analytics towards achieving gaming operators’ acquisition and retention goals.
“We’re thrilled to be shortlisted in these three categories, which all play a vital role in our continued success and position as a market leader,” said Senyard. “The last year has presented a great opportunity to expand the ways we work with and support the industry, whether through emerging US opportunities, our Social Gaming Network or mobile tracking and ad serving technology enhancements.”
The 2014 eGR B2B Awards will take place Tuesday, 17 June, at the Pavilion, Tower of London, UK. About Income AccessIncome Access is a technology and digital marketing agency servicing the global gaming market, including traditional iGaming, social gaming, land-based casinos and online trading (Forex, Binary Options). Through award-winning software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on performance marketing campaigns across all acquisition channels.
As part of continual software and service innovation, Income Access supplies proprietary Ad Serving technology, mobile tracking and a digital marketing service portfolio including SEO, paid search, social media, web design and content marketing. Income Access is a leading provider of affiliate marketing services, leveraging its affiliate network comprising over 25,000 affiliates across all gaming verticals.
Income Access partners include: Betfred, Gala Interactive, Coral, Sportingbet, Sky Betting & Gaming, PMU, Jackpotjoy, Stan James, Bet Victor , Twin Spires, PKR and Pinnacle. Recent expansion into the US market has seen the addition of New Jersey’s Betfair Casino and the Borgata Hotel Casino and Spa. Contact Information
