Supercharged sportsbook to leverage Income Access marketing platform and in-house affiliate management services
Montreal, QC. 13th May 2021 – Income Access, Paysafe Group’s marketing technology and services provider, today announced the launch of a new affiliate programme in partnership with kwiff, the revolutionary UK-based sports-betting operator. The launch will see kwiff use the Income Access affiliate marketing platform as well as its affiliate management services to expand its customer base across numerous target markets.
Founded in 2015, kwiff operates two sister brands, kwiff and betkwiff, both of which will be managed through the Income Access platform. The primary kwiff offering, licenced by the UK Gambling Commission, is available in the UK and Ireland while betkwiff is licenced by the Isle of Man Gambling Supervision Commission.
The launch of kwiff’s affiliate programme with Income Access will provide marketing partners with access to a multi-channel tracking and reporting solution to help them make educated, data-based marketing decisions. Combined with expert guidance from the company’s knowledgeable team of affiliate marketers, kwiff will have the tools necessary to achieve long-term acquisition and retention success for its innovative product.
The kwiff sports betting app, which is complemented by a casino product, was custom-built, fully in-house, and strategically designed to deliver an engaging and superior customer experience. Through its unique design and functionality, any bet, regardless of sport, odds or stake has the potential to be supercharged the moment it is placed. The feature, also referred to as being “kwiffed”, supercharges the odds at random with the value of the increase varying from smaller totals to those as high as 5x, 20x or more.
kwiff will equip its affiliate partners with the strategic materials and support needed to craft effective marketing campaigns. Furthermore, affiliates will be able to acquire and employ guidance from a dedicated affiliate manager, who will be available to assist with creative assets and market insights. Affiliates will also have access to rewarding compensation models, as both kwiff and betkwiff will use tiered systems that give affiliates the chance to earn up to 50% revenue share.
Charles Lee, CEO at kwiff, said: “As kwiff continues to take our product offering to the next level, we’re excited about the potential that the affiliate channel presents as well as the role that Income Access can play in helping us to optimise promotional campaigns. We know there is a huge customer base ready for a supercharged sports-betting experience and look forward to working with our affiliate partners to help make that introduction.”
Tara Wilson, Chief Operating Officer at Paysafe’s Income Access, said: “kwiff is an exciting brand with an emerging presence in the global sports-betting space and is poised for exponential growth across multiple markets. We always enjoy the opportunity to work with innovative partners like kwiff and, through its new programme, our platform and team of affiliate marketing experts will help to deliver measurable results.”
kwiff is supercharging betting – making it bigger, better, and more entertaining. The kwiff app, which is available across native apps (iOS & Android), mobile web app and desktop, is the only place where the odds on any player’s sports bet could epically improve – regardless of the sport, odds, or stake. This is called getting kwiffed. The app also offers players a range of casino games, including live casino and slots. Founded in 2015, we want to tear down the betting industry and rebuild a better one. One that works for the player, not the industry. kwiff is regulated and active in both the UK and Ireland. betkwiff is licenced in the Isle of Man.
About Income Access
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, IGT’s Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, Sportingbet and TwinSpires. Follow Income Access on Twitter / LinkedIn / Facebook / Press Room / Content Hub
About Paysafe Limited
Paysafe Limited (“Paysafe”) (PSFE: NYSE) (PSFE.WS) is a leading specialized payments platform. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, and online cash solutions. With over 20 years of online payment experience, an annualized transactional volume of US $92 billion in 2020, and approximately 3,400 employees located in 12+ global locations, Paysafe connects businesses and consumers across 70 payment types in over 40 currencies around the world. Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments. Further information is available at www.paysafe.com.