17th Nov. panel discussion chaired by Nicky Senyard will include executives from Pinnacle, Tropicana Entertainment, & Gaming Realms
Montreal, QC. 14th November 2016 – Income Access, the iGaming-focused marketing technology company and part of Paysafe Group, has announced that Managing Director Nicky Senyard will chair a webinar panel discussion hosted by eGaming Review (eGR) at 3:00 p.m. GMT (10 a.m. EST or 7 a.m. PST) on Thursday 17th November 2016. The panel, which will include marketing executives from Pinnacle and Tropicana Entertainment as well as the founder of Gaming Realms, will discuss how iGaming operators can develop a player acquisition and revenue strategy to maximise 2017 revenue growth.
Hosted by leading iGaming media group eGR, the 17th November webinar will see Senyard, who founded Income Access in 2002, joined by three panellists. The panellists are: Harry Lang, Marketing Director at Pinnacle, an online sports-betting brand; Luisa Woods, Vice President of Online & Internet Marketing at Tropicana Entertainment, a US land-based casino group that also operates New Jersey-facing real-money online casino TropicanaCasino.com; and Simon Collins, founder of Gaming Realms, an iGaming company that develops, publishes and licenses next-generation mobile gaming content.
The first 45 minutes of the one-hour webinar will feature an in-depth discussion between Senyard and the panel. Citing player data and referencing their own marketing campaigns and brand experience, the panellists will discuss how player acquisition and retention have evolved over the last decade, before examining how acquisition and retention intersect and complement each other in the iGaming space. They will conclude by discussing specific marketing channels, including affiliates, and how they can be used to optimise acquisition and retention for brands in 2017.
The panel discussion will be followed by a 15-minute Q&A in which webinar attendees can ask Senyard and the panellists questions on the points they have raised.
“Our eGR-hosted webinar is sure to provide iGaming operators with some great insights on how they can fine-tune and enhance their acquisition and retention strategies for the coming year,” said Nicky Senyard, Managing Director at Income Access. “Bringing together experience from a diverse range of verticals, products and markets, our discussion promises to be wide-ranging, data-driven and, above all, thought provoking.”
For more information on the webinar, please contact Income Access.
About Income Access’ Acquisition and Retention Webinar
Takes place: Thursday, 17th November 2016 at 3:00-4:00 p.m. GMT (10:00-11:00 a.m. EST or 7:00-8:00 a.m. PST)
More information: http://www.egrmagazine.com/egr_webinars
About Income Access
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include: Betfred, Gala Interactive, Coral, Sportingbet, Sky Betting & Gaming, PMU, Jackpotjoy, Stan James, Bet Victor, TwinSpires, Caesars Interactive, PKR and Pinnacle.
Paysafe provides digital payments and transaction-related solutions to businesses and consumers around the world. Paysafe is redefining payments by enabling fast, convenient and secure ways to pay before, pay now and pay later through its digital wallets, prepaid solution, payment processing and card issuing, and acquiring products and services. We believe that every point of every payment should be relevant, simple and secure. With two decades of experience, Paysafe is trusted by merchants, and by consumers in more than 200 countries and territories, to move and manage money through more than 100 payment types and 40 currencies. Paysafe offers multi-platform products with an emphasis on emerging payment technologies including mobile. Paysafe’s brand portfolio includes NETELLER® and Skrill®, MeritCard, paysafecard®, payolution®, Income Access and FANS Entertainment. Paysafe Group plc shares trade on the London Stock Exchange under the symbol (PAYS.L). For more information, visit: www.paysafe.com
Vice President of Business Development & Marketing