Affiliate program for WSOP.com, CaesarsCasino.com and HarrahsCasino.com to be managed by Income Access using company software
Montreal, QC. July 30th, 2015 – Caesars Interactive Entertainment (CIE) has announced an agreement with Income Access, a technology and digital marketing firm for the iGaming industry. The new affiliate program for CIE’s Nevada and New Jersey-facing real-money online poker brand WSOP.com and online casino brands CaesarsCasino.com and HarrahsCasino.com will be powered by the Income Access platform and managed by the company’s affiliate managers.
Following Nevada’s regulation of real-money online poker, WSOP.com launched in September 2013. Regulated by the Nevada Gaming Commission, WSOP.com allows players located within state boundaries to play Texas Hold’em, Omaha and Seven-Card Stud poker online. WSOP.com is today the leading real-money online poker brand in Nevada.
CIE launched its New Jersey-facing WSOP.com brand in November 2013, the same month the state’s iGaming market went live. The operator’s online poker offering is complemented by two real-money online casino brands. CaesarsCasino.com and HarrahsCasino.com provide players within New Jersey state boundaries with a wide range of online slots, blackjack, roulette and other table games.
As part of its broader marketing strategy, CIE will imminently launch an affiliate program for these four real-money iGaming brands. The affiliate program is to be powered by Income Access’ affiliate management platform, which has won eGR’s B2B Award for Affiliate Software for the last three years. CIE’s Income Access white label will include the company’s Ad Serving product, which allows operators to manage and optimize their online ad campaigns through sophisticated geo-targeting, time-of-day, browser and other targeting functionality ideal for the New Jersey and Nevada markets.
“As a technology solution, Income Access has an excellent reputation for streamlining and improving player acquisition via the affiliate channel for online poker and casino brands,” said Marco Ceccarelli, Senior Vice President & Chief Information Officer at CIE. “When their affiliate management expertise in the US market is also factored in, we’re looking forward to seeing our affiliate program have a major impact on our brands’ growth in the New Jersey and Nevada space.”
The CIE affiliate program, which is scheduled to launch later in Q3 2015, will be managed by Income Access’ in-house team of affiliate managers. Since the return of regulated real-money iGaming to the US, the team has been instrumental in driving player acquisition for leading brands in the market.
“I’m excited for Income Access to partner with a gaming operator that’s as prestigious and innovative as Caesars Interactive Entertainment,” said Nicky Senyard, founder and CEO of Income Access. “Using our platform and dedicated affiliate management, we’re confident that CIE’s online poker and casino brands will be well placed for the future of the New Jersey and Nevada markets.”
For more information on CIE’s agreement with Income Access, please contact CIE.
About Caesars Interactive Entertainment
Caesars Interactive Entertainment, Inc. (“CIE”) is one of the largest online, mobile and social gaming companies and is focused on casino entertainment and is a subsidiary of Caesars Growth Partners, LLC, which is a joint venture between Caesars Acquisition Company (“CAC”) and Caesars Entertainment Corporation (“Caesars Entertainment”), the world’s most diversified casino-entertainment provider and the most geographically diverse U.S. casino- entertainment company.
CIE owns the World Series of Poker (“WSOP”); plus multiple social game developers, all under its Playtika division. Games include Slotomania, Caesars Casino, Bingo Blitz, House of Fun and World Series of Poker. In addition, CIE operates a play for fun and real money poker game in Nevada and New Jersey. For more information, visit www.caesarsinteractive.com.
Senior Vice President & Chief Information Officer
Caesars Interactive Entertainment
About Income Access
Headquartered in Montreal, Canada, Income Access is a technology and digital marketing agency servicing the global gaming market, including traditional iGaming, social gaming, land-based casinos and online trading (Forex, Binary Options). Through award-winning software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on performance marketing campaigns across all acquisition channels.
As part of continual software and service innovation, Income Access supplies proprietary Ad Serving technology, mobile tracking and a digital marketing service portfolio including SEO, paid search, social media, web design and content marketing. Income Access is a leading provider of affiliate marketing services, leveraging its affiliate network comprising over 25,000 affiliates across all gaming verticals.
Income Access partners include: Betfred, Gala Interactive, Coral, Sportingbet, Sky Betting & Gaming, PMU, Jackpotjoy, Stan James, Bet Victor , Twin Spires, PKR and Pinnacle. Recent expansion into the US market has seen the addition of New Jersey’s Betfair Casino and The Borgata Hotel Casino and Spa.