Affiliate programme for world’s first bitcoin and real-money online casino to be powered by Income Access software
Montreal, QC. November 26th, 2014 – BitStars Casino, a Malta-based and Curacao-licensed online casino brand offering wagering using both the virtual currency bitcoin and real money, has announced a partnership with Income Access, a technology and digital marketing company serving the iGaming, social gaming and land-based casino sectors. As part of the partnership, the affiliate programme for the BitStars Casino brand will migrate to the Income Access affiliate management platform.
BitStars Casino was launched in April 2014 as an online casino specializing in offering wagering using the digital currency bitcoin. It has since diversified to allow players to bet using the euro as well. Renowned as the first online casino site to offer both bitcoin and real-money wagering, the brand features over 500 games, including a wide selection of online slots, jackpot games, roulette, blackjack and other table games.
Recently, BitStars Casino enhanced its offering by introducing a new range of games from established game suppliers Microgaming and Betsoft. The latter supplier provides BitStars Casino with over 150 diverse games, including some of the most cinematic 3D video slots on the market.
Under BitStars Casino’s new partnership with Income Access, the affiliate programme for the bitcoin and real-money online casino brand will migrate to Income Access’ affiliate management software. Since its launch in 2002, the platform has received numerous upgrades and strong industry recognition, including being honoured with eGR’s B2B award for Best Affiliate Software for the past two consecutive years.
BitStars Casino’s Income Access white label will feature the company’s Ad Serving tool. Launched in Q3 of 2013, Ad Serving allows operators to better manage and optimise their online marketing campaigns using state-of-the-art ad targeting and tracking. The BitStars Casino brand, which features an array of games catering to mobile players, will also integrate Income Access’ recently unveiled mobile software development kit (SDK), which provides operators with the ability to track all their mobile affiliate marketing campaigns.
“As a pioneering brand, we wanted an equally innovative technology partner for our affiliate programme, so Income Access was the obvious choice,” said Nikolica Vadaski, Head of Casino at BitStars Casino. “Using the Income Access platform and its many sophisticated features, including Ad Serving and a mobile SDK, we’ll be able to take player acquisition for BitStars Casino to another level entirely.”
The integration of the BitStars Casino affiliate programme will be completed within the next month. The affiliate programme will then re-launch simultaneously.
“Online wagering using the virtual currency bitcoin is one of the iGaming industry’s most exciting recent innovations,” said Nicky Senyard, founder and CEO of Income Access. “It therefore gives me great pleasure to see bitcoin gaming pioneer BitStars Casino adopt our technology solution to optimise their acquisition of players via the affiliate channel and beyond.”
For more information on the partnership, please contact BitStars Casino.
About BitStars Casino
Based in Malta and operating under a Curacao license, BitStars Casino has been developed by an experienced team of iGaming professionals with a different and perhaps unique way of thinking. They all work hard as a team with one strong agenda in mind, that of delivering the best online casino experience around.
The BitStars Casino team is a group of iGaming pioneers. They started their company by offering games that could only be played using bitcoins, the virtual currency. Today, BitStars Casino offers its players unique games that are playable in both real and crypto currency. As a result, players can choose which currency they want to play with and by incorporating both real-money and bitcoins, it can safely be said that BitStars Casino is the first online casino of its kind.
What started out as a small venture has been successfully transformed into a fast growing online casino holding four of the most important elements found in real-life Vegas-style casinos. These include: a vast range of games, many rewards &promotions, instant pay-outs, and reliable customer support advisors who are always on hand. In this way, Bitstars Casino’s esteemed players are provided with tailor-made reward systems.
About Income Access
Income Access is a technology and digital marketing agency servicing the global gaming market, including traditional iGaming, social gaming, land-based casinos and online trading (Forex, Binary Options). Through award-winning software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on performance marketing campaigns across all acquisition channels.
As part of continual software and service innovation, Income Access supplies proprietary Ad Serving technology, mobile tracking and a digital marketing service portfolio including SEO, paid search, social media, web design and content marketing. Income Access is a leading provider of affiliate marketing services, leveraging its affiliate network comprising over 25,000 affiliates across all gaming verticals.
Income Access partners include: Betfred, Gala Interactive, Coral, Sportingbet, Sky Betting & Gaming, PMU, Jackpotjoy, Stan James, Bet Victor , Twin Spires, PKR and Pinnacle. Recent expansion into the US market has seen the addition of New Jersey’s Betfair Casino and The Borgata Hotel Casino and Spa.
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