Programme for disruptive mobile sportsbook brand will be managed by Income Access using affiliate platform, app-tracking solution and affiliate network
Montreal, QC. 9th May 2018 – BetBull, the next-generation mobile sportsbook and casino operator, has launched an affiliate programme for its flagship native app with Income Access, Paysafe’s marketing technology and services provider. The programme will be powered by the Income Access software and app-tracking tool and managed by Income Access’ affiliate team using its affiliate network.
Founded in 2015 and licenced by the UK Gambling Commission, the BetBull mobile app is available on both iOS and Android devices and the brand is also accessible via the mobile web. Developed to disrupt the traditional sportsbook vertical, the sophisticated app offers accumulator sports-betting on markets ranging from football, basketball, American football and volleyball to darts. The brand also boasts a cutting-edge casino offering.
To enhance the user experience and maximise player engagement and retention, BetBull also places a strong emphasis on gamification. Gamified elements include a spin wheel, punter ranking leaderboards, virtual currency, loyalty bonuses and chat rooms. Players will also benefit from the community betting experience the brand has nurtured since its launch.
To coincide with the launch of the BetBull affiliate programme, new depositing players will qualify for a £20 free bet. Further bonuses, such as odds boosts, power-ups and soft currency, are also available.
The new affiliate programme will be powered by Income Access’ platform, which has won eGR’s ‘Affiliate Software’ B2B award four times since 2013. With app installs tracked through the company’s mobile app-tracking solution, the programme will also be managed by Income Access’ team of experienced sports-betting affiliate managers. The team will leverage the Income Access Affiliate Network, iGaming’s longest-serving independent affiliate network, to grow the programme.
New affiliates targeting the UK and German markets who join the programme before 31st July 2018 are eligible to earn £10 extra cost-per-acquisition (CPA) on top of the agreed commission structure for their first 30 days of promotion. The standard commission structure is flat 20% revenue share.
Sadok Kohen, founder & CEO of BetBull, said: “We’re excited to be launching our programme with Income Access, and their sophisticated software and app-tracking tool will allow affiliates to benefit from our innovative product offerings. By using our fresh social betting concept, gamification and enticing offers, affiliates will be well placed to become an integral part of BetBull’s future.”
Lorenzo Pellegrino, CEO of Skrill, NETELLER, and Income Access at Paysafe, said: “BetBull’s mobile-first approach makes them an attractive partner for affiliates. The continuous rise of the mobile gamer means that the brand is strongly positioned for sustained long-term growth. We look forward to our platform’s mobile app-tracking solution supporting BetBull’s broader player acquisition strategy.”
For more information about this deal, contact BetBull.
BetBull is a next generation betting company that offers the user a truly unique experience. The innovative and engaging mobile app has been designed from the ground up to create a feeling of community that is tailored to the needs of every modern punter. It is geared towards creating top tipsters known as ‘Bulls’ that users can follow and then win money betting alongside.
Founded in 2015 by serial entrepreneur Sadok Kohen, BetBull’s head office is in London, UK and there is an additional development hub in Kiev, Ukraine. The company is backed by former CEOs of both 888 Holdings and bWin, as well as several other prominent angel investors.
The BetBull mobile betting app is the first of its kind to combine free-to-play game mechanics with a mobile-first and truly social design. As a fully licensed sports betting operator, it offers upwards of 30,000 live betting events every month and the accumulator-focused app allows users to place bets on plenty of different sports including football, basketball, tennis and a lot more.
About Income Access
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming and financial trading industries, including regulated iGaming, social gaming, land-based casinos as well as online forex and binary options trading. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming and financial trading brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Coral, ETX Capital, GAIN Capital, Gala Interactive, IGT’s Lottomatica, Jackpotjoy, Lottoland, Michigan Lottery, Pinnacle, PMU, Sportingbet, Stan James, and Tote Ireland.
Paysafe is a leading global provider of end-to-end payment solutions. Our core purpose is to enable businesses and consumers to connect and transact seamlessly through our industry-leading capabilities in payment processing, digital wallets and online cash solutions. Delivered through an integrated platform, our solutions are geared towards mobile-initiated transactions, real-time analytics and the convergence between bricks-and-mortar and online payments. With over 20 years of online payment experience, a combined transactional volume of US$56 billion in 2017 and over 2,600 staff located in 12 global locations, Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world. For more information, visit: www.paysafe.com.