Re-launched affiliate programme of sports betting exchange to be powered by Income Access software and Ad Serving tool
Montreal, QC. 8th June 2016 – Smarkets, a leading UK-based sports-betting exchange platform, has announced the re-launch of their affiliate software with Income Access, a digital marketing and technology agency specialising in the iGaming industry. The programme will integrate with Income Access’ affiliate management software and proprietary Ad Serving technology.
Founded in 2010 and licensed by the UK Gambling Commission, Smarkets offers a variety of trading opportunities where users set their own odds and bet against each other in a peer-to-peer setting, before and during an event. With an industry leading transaction fee of 2% of net winnings per market, players can wager on a variety of major sporting events, including horse-racing, football, tennis, baseball, cricket and more.
Niche markets, such as politics, television and entertainment, and current affairs, are also available at Smarkets. Historically, players have placed bets on various events including the winner of the UK General Election leadership debate and the 2012 winner of the American presidential race.
Players at Smarkets can enjoy a £10 welcome bonus allocated to any new player who has deposited a minimum of £20 with the brand.
Affiliates working with the brand will earn 25% of net revenue calculated based on the transaction fees, rather than wins and losses of players. Negative balances are therefore avoided, which results in consistent earnings for affiliates.
“We are proud of the Smarkets affiliate programme and acknowledge the important role it has played in our unprecedented growth over the past two years,” said Smarkets CEO, Jason Trost. “Our team has worked exceptionally hard to challenge the industry status quo on price, product and experience. By selecting Income Access, we are looking forward to offering the same level of service to our customers throughout the busy 2016 calendar.”
The Smarkets affiliate programme will be managed by a team of dedicated affiliate managers, in place to offer advice and guidance on how best to succeed with the Smarkets brand. A wide range of creatives will be made available to affiliates, each integrated with Income Access’ Ad Serving tool, which gives brands the ability to strategically target their campaigns.
“We are excited about the launch of the Smarkets programme,” said Nicky Senyard, founder and CEO of Income Access. “With an interesting portfolio of betting options and low transaction fees, affiliates will certainly see positive results with the Smarkets affiliate programme.”
Launched in 2010, the London-based brand powers sports betting trading for over 100,000 customers and has processed over two billion pounds in bets. Smarkets’s industry-leading technology facilitates market trading that enables users to set their own prices and bet against one another, right up until the end of an event.
Forged from trading principles found within the financial markets, Smarkets brings intelligent betting to the forefront of an age-old industry.
The company is headquartered in London’s St Katharine Docks and boasts 55 employees.
Smarkets Contact Information
Head of Affiliates
Affiliate page: www.smarkets.com/about/affiliates
Affiliate sign-up page: www.smarketsaffiliates.com
About Income Access
Headquartered in Montreal, Canada, and with offices in Vancouver, the UK and Australia, Income Access is a technology and digital marketing agency servicing the global gaming market, including traditional iGaming, social gaming, land-based casinos and online trading (Forex, Binary Options). Through award-winning software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on performance marketing campaigns across all acquisition channels.
As part of continual software and service innovation, Income Access supplies proprietary Ad Serving technology, mobile tracking and a digital marketing service portfolio including SEO, paid search, social media, web design and content marketing. Income Access is a leading provider of affiliate marketing services, leveraging its affiliate network comprising over 25,000 affiliates across all gaming verticals.
Income Access partners include: Betfred, Gala Interactive, Coral, Sportingbet, Sky Betting & Gaming, PMU, Jackpotjoy, Stan James, Bet Victor, Twin Spires, PKR and Pinnacle. Recent expansion into the US market has seen the addition of New Jersey’s Betfair Casino and The Borgata Hotel Casino and Spa.