World’s oldest football gaming brand to leverage Income Access marketing platform and in-house affiliate management team
Montreal, Quebec. July 22, 2021 – Income Access, the marketing technology and services provider from Paysafe (NYSE: PSFE), today announced the launch of a new affiliate programme in partnership with The Football Pools, the world’s oldest football gaming company and operator of The Pools sports-betting and casino website. The launch will see the UK-based brand use the Income Access affiliate marketing platform as well as its affiliate management services to expand its customer base and market presence.
Founded in 1923, The Football Pools launched The Pools in 2018 with the site since expanding into a formidable blend of pre-match and in-play betting, along with a catalogue of video slots, live casino offerings and virtual games. Licensed and regulated by the UK Gambling Commission, the brand offers fans another unique wagering experience through Footie5, a weekly free-to-play football prediction game featuring a £25,000 jackpot. All games are also available on The Pools mobile app.
Complementing this strong product offering, the launch of The Pools affiliate programme with Income Access will provide marketing partners with access to a robust multi-channel tracking and reporting solution to help them employ informed, data-driven marketing strategies. Combined with expert guidance from the company’s knowledgeable team of affiliate marketers, The Pools will be equipped with the tools necessary to achieve long-term acquisition and retention success.
Affiliates promoting The Pools will benefit from a dedicated Income Access affiliate manager who will be available to assist with creative assets and marketing campaigns. In addition, affiliates will have access to a flexible compensation model with the chance to earn up to 35% revenue share. Further supporting promotion of the brand are a wide range of casino and sports-betting players promotions.
Andrea Foley, Marketing Manager at The Pools, said: “We have been growing digitally, inventing new games for new audiences, while remaining faithful to our heritage. Following the launch of The Pools as our new sports betting and casino site along with a mobile app we have joined with Income Access to offer our marketing partners best-in-class reporting, marketing assets, and dedicated support for our new affiliate programme.”
Tara Wilson, Chief Operating Officer at Paysafe’s Income Access, said: “The Pools is an exciting brand with an incredibly rich history and we have seen that as the market continues to evolve, so does the brand. By bringing together our team of dedicated affiliate marketing experts with The Pools’ all-inclusive suite of products, we aim to further the company’s acquisition efforts and contribute to the brand’s long-term success.”
Contact The Pools for more information about the affiliate programme and its partnership with Income Access.
About The Pools
The Football Pools business is the world’s oldest football gaming company. The original, most trusted and best place to play football pool games. Founded in 1923, it has paid out over £3.2billion to winners over its 98-year history. More recently the introduction of The Pools, a new and exciting site with some of the best pre-match and in-play betting from all the big events and all the big markets, with the chance to increase winnings on odds boosts and promotions.
Casino players can have all the thrill of the casino floor with a wide range of the latest in cutting edge video slots and table games. Play with real-life casino dealers on Roulette, Blackjack, and live Baccarat anytime. Football fans love Footie5, a weekly free-to-play football prediction game with a £25,000 jackpot prize up for grabs. The traditional Football Pools games with millions to be won in cash prizes such as Classic Pools, Goal Rush and Premier 10 can also be played on the website, mobile and app.
About Income Access
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, IGT’s Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, Sportingbet and TwinSpires.
About Paysafe Limited
Paysafe Limited (“Paysafe”) (PSFE: NYSE) (PSFE.WS) is a leading specialized payments platform. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, and online cash solutions. With over 20 years of online payment experience, an annualized transactional volume of US $92 billion in 2020, and approximately 3,400 employees located in 12+ global locations, Paysafe connects businesses and consumers across 70 payment types in over 40 currencies around the world. Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments. Further information is available at www.paysafe.com.