Online sportsbook to expand in sub-Saharan Africa by leveraging Income Access’ marketing platform and affiliate management expertise
November 17th, 2021. Montreal, Quebec – Income Access, the marketing technology and services provider from Paysafe (NYSE: PSFE), today announced the launch of a new affiliate programme with Sahara Games, the online sportsbook and casino brand operating across multiple markets in sub-Saharan Africa. Powered by the Republic of Seychelles-based Sahara Game Technology Corporation, Sahara Games will use the Income Access affiliate marketing platform as well as its affiliate management services to accelerate its customer acquisition efforts.
Holding multiple licences in accordance with regional requirements across Kenya, Nigeria, Uganda and Mozambique, Sahara Games provides an expansive catalogue of product offerings, including casino and live casino games, sports betting, eSports wagering, and virtual sports. Delivering a flexible platform for players on the go, all games are also available through a user-friendly mobile app.
The launch of Sahara Games’ affiliate programme with Income Access will provide marketing partners with access to a robust multi-channel tracking and reporting solution to help them employ sustainable, data-driven promotional strategies. Combined with expert guidance from a team of affiliate marketers, Sahara Games will be equipped with the tools necessary to achieve long-term acquisition and retention success throughout its continued expansion in regulated markets across Africa.
Affiliates promoting Sahara Games will also benefit from Income Access’ dedicated team of experienced affiliate managers, who will assist with creative assets and marketing campaigns that align with the brand’s growth strategy. Acquisition efforts are further supported by a wide range of first-time and recurring player offers, a full list of which can be found on the Sahara Games promotions page.
Jeff Halloran, Managing Director at Sahara Games, said: “As a leader in the African market, we knew we had to have the leader in the affiliate market, and there is only one. We see Income Access not just as an affiliate platform but as a partner in our growth strategy in order to achieve our long-term goals.”
Geoff Smorong, Vice President of Operations at Paysafe’s Income Access, said: “We’re thrilled to partner with Sahara Games for the launch of their new affiliate programme as we drive our mutual growth in sub-Saharan Africa’s emerging iGaming landscape. Through our team of dedicated affiliate marketing experts, coupled with the brand’s array of interactive and experience-driven products, we’re confident that this partnership will enjoy long-term success and bolster their evolving acquisition strategy.”
About Sahara Games
Sahara Games is a gaming site belonging to Sahara Game Technology Corporation.
Sahara Game Technology Corporation is a full service gaming company offering sportsbook and casino games for both the land based and online player. Its Corporate Head Office is based out of Seychelles, with local companies, Sahara Game Technology Limited, registered and located in: Nairobi, Kenya; Kampala, Uganda; Lagos, Nigeria; and Maputo, Mozambique. Sahara Game Technology Corporation owns a number of sportsbook, virtual sports, lottery and casino licenses throughout Africa and is duly approved to offer casino games certificated by the varying gaming authorities in each respective jurisdiction.
Offering a variety of digital products allows us to operate a balance of retail shops and a powerful online/mobile product to accommodate the needs of every player.
About Income Access
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specializes in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), FXCM, GAIN Capital, IGT’s Lottomatica, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, TwinSpires and William Hill.
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About Paysafe Limited
Paysafe Limited (“Paysafe”) (NYSE: PSFE) (PSFE.WS) is a leading specialised payments platform. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, and online cash solutions. With over 20 years of online payment experience, an annualised transactional volume of US $100 billion in 2020, and approximately 3,400 employees located in 12+ global locations, Paysafe connects businesses and consumers across 70 payment types in over 40 currencies around the world. Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments. Further information is available at www.paysafe.com.
Visit us at www.paysafe.com.