Live casino operator integrates with acquisition and affiliate software experts for new offering
Montreal, QC. February 20th, 2015 – Nexx Edge, the live casino and sports betting operator managed by EveryMatrix Ltd, has announced the launch of its affiliate programme in partnership with affiliate marketing and technology firm, Income Access.
Through the Nexx Edge Affiliate Programme, Nexx Edge marketing partners are able to promote an award-winning sportsbook – Innovation in Sports Betting (EGR 2010 Award) and Sports Betting Rising Star (EGR 2011 Award) – and an array of live casino products. Nexx Edge’s collection of offerings, which are also available on mobile, is supported by Oddmatrix (sportsbook), NetEnt (casino games), Evolution (live casino) and Play’n Go (casino games).
Affiliates also have access to one-on-one affiliate management to support their specific service needs. Affiliate partners of Nexx Edge will be compensated through flexible commission structures to reflect both groups and individual affiliates. Nexx Edge is also committed to building commission structures that address the varying needs of affiliates in different markets.
To enhance affiliate revenue and commission generation, Nexx Edge provides an assortment of custom creative materials through which affiliates are able to promote all products. Depending on unique affiliate needs, tailored banners can also be created, whether it is for a specific size, format or Nexx Edge product.
“Nexx Edge is very pleased to announce its entry into the iGaming market. With the partnership between Income Access and Nexx Edge we believe our Nexx Affiliate Programme can be very beneficial to all involved,” said Dennis Greffard, Nexx Edge Business Development and Marketing Manager. “We believe in customer service and player retention as well as staying on top of the latest trends. This programme will grow with all of us and we are excited to work with IA and all the affiliates.”
Affiliate efforts will be bolstered by regular player promotions such as the current deal that offers new casino players a 100% welcome match bonus of up to $100 on first deposits. Another deal gives new sportsbook customers a 50% welcome bonus, up to $250, on first deposits. These promotions are in addition to full time gaming services and support.
Income Access’ customizable software, winner of the last two eGR B2B Awards for Best Affiliate Software, allows affiliates to retrieve Nexx Edge marketing materials and gain access to detailed performance reports. The latter of these will aid in acquisition efforts through analysis of ROI.
“Nexx Edge already has an impressive history and we’re very happy to be part of that moving forward,” said Nicky Senyard, founder and CEO of Income Access. “Their commitment to offering high-quality games and customer support makes them a natural fit with Income Access.”
For more information please contact the Nexx Edge affiliate programme.
About Nexx Edge
Nexx Edge is a front runner in new iGaming websites. Our commitment to customer service, player retention and affiliate management will be second to none. Within our team we have combined iGaming industry experience in excess of 15 years. Using leading gaming products and affiliate software we have established a brand that will provide an exciting online gaming and betting experience.
As of 2014, Nexx Edge offers one of the largest selection of casino games in the world, including all the most popular and trusted brands, a wide range of live casino games from multiple providers, and a double award-winning sportsbook. We are working on adding more variety every day. Both casino and sports are available also on most mobile devices.
About Income Access
Income Access is a technology and digital marketing agency servicing the global gaming market, including traditional iGaming, social gaming, land-based casinos and online trading (Forex, Binary Options). Through award-winning software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on performance marketing campaigns across all acquisition channels.
As part of continual software and service innovation, Income Access supplies proprietary Ad Serving technology, mobile tracking and a digital marketing service portfolio including SEO, paid search, social media, web design and content marketing. Income Access is a leading provider of affiliate marketing services, leveraging its affiliate network comprising over 25,000 affiliates across all gaming verticals.
Income Access partners include: Betfred, Gala Interactive, Coral, Sportingbet, Sky Betting & Gaming, PMU, Jackpotjoy, Stan James, Bet Victor , Twin Spires, PKR and Pinnacle. Recent expansion into the US market has seen the addition of New Jersey’s Betfair Casino and The Borgata Hotel Casino and Spa.
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