Leading African sportsbook partners with Income Access to grow its online presence
Montreal, QC. 18th May 2016 – NairaBet, Nigeria based subsidiary of Get Altitude Nigeria Limited, partners with Income Access, an iGaming-specialised technology and digital marketing company, to manage its affiliate programme. NairaBet’s affiliate programme will integrate with Income Access’ award winning marketing platform equipped with a post-impression Ad Serving tool and in-depth analytics on performance.
Regulated by the Lagos State Lotteries Board, NairaBet provides an exciting sports betting product to the African iGaming market with a variety of sporting options, such as football, basketball, tennis, baseball and much more. NairaBet’s content is offered in partnership with renowned software provider, Optima.
As part of the partnership with Income Access, NairaBet’s will benefit from a robust, multi-award winning marketing and analytical platform, which includes flexible commission capability, in-depth reporting and a post-impression Ad Serving solution that provides operators with sophisticated geo-targeting, time-of-day and browser targeting to enhance the impact of their online ad campaigns.
“We believe strongly in the importance of affiliate marketing when it comes to driving traffic to our website; but that is only if it is well managed,” said Akinola Alabi, CEO of NairaBET. “As we grow our customer base, we realise that we need a more robust affiliate program to empower our affiliates with the right tools needed for success.”
“We are delighted to partner with NairaBet and expand into one of the industry’s exciting and emerging markets,” said Nicky Senyard, founder and CEO of Income Access. “We look forward to playing an integral role in supporting NairaBet’s growth and expansion in the African iGaming market”.
For more information regarding the partnership agreement, please contact NairaBet.
NairaBET is Nigeria’s first sports betting company. After NairaBET’s trail blazing debut in Nigeria, dozens of other sports betting companies have emerged. NairaBET, however, through their continuous innovation and with a team dedicated to re-invention, have stayed ahead by leaps and bounds in the sports betting industry in Nigeria.
One thing that sets NairaBET apart among other betting companies in Africa is its utmost dedication to its customers through a robust 24-hour customer service centre which caters to immediate challenges of punters. Credible website traffic measuring portals rate NairaBET.com as the most visited sports betting website in Africa and one of the top 10 in the world.
About Income Access
Headquartered in Montreal, Canada, and with offices in Vancouver, the UK and Australia, Income Access is a technology and digital marketing agency servicing the global gaming market, including traditional iGaming, social gaming, land-based casinos and online trading (Forex, Binary Options). Through award-winning software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on performance marketing campaigns across all acquisition channels.
As part of continual software and service innovation, Income Access supplies proprietary Ad Serving technology, mobile tracking and a digital marketing service portfolio including SEO, paid search, social media, web design and content marketing. Income Access is a leading provider of affiliate marketing services, leveraging its affiliate network comprising over 25,000 affiliates across all gaming verticals.
Income Access partners include: Betfred, Gala Interactive, Coral, Sportingbet, Sky Betting & Gaming, PMU, Jackpotjoy, Stan James, Bet Victor, Twin Spires, PKR and Pinnacle. Recent expansion into the US market has seen the addition of New Jersey’s Betfair Casino and The Borgata Hotel Casino and Spa.