Re-vamped affiliate programme for pioneering Nigerian sportsbook to be powered by Income Access affiliate software
Montreal, QC. 19th December 2016 – NairaBet, the Lagos, Nigeria-based sportsbook operator, has re-launched its affiliate programme in partnership with Income Access, the iGaming-focused marketing technology company and part of Paysafe Group. The re-launched affiliate programme has integrated Income Access’ affiliate software, including the company’s Ad Serving tool.
Nigeria’s first online sports-betting company, NairaBet allows players to wager on Premier League, European and international football matches as well as basketball, tennis, rugby league, baseball and other global sporting events. Powered by an Optima platform, the brand also features in-play functionality and boasts an online casino with a cutting-edge suite of slots such as Jurassic Park™ and Game of Thrones™.
The re-launch of the NairaBet affiliate programme, which will now be powered by the Income Access platform, will allow a wider range of affiliates to promote this leading Nigerian online sportsbook. The re-launched programme features a revenue share commission structure of between 30% and 50%, depending on the gross gaming revenue (GGR) of the players that affiliates refer each month.
“As we have captured more and more of the growing Nigerian online sports-betting market, the affiliate marketing channel has become increasingly critical to our success, so it was a logical decision to migrate our programme to the Income Access platform,” said Akin Alabi, CEO of NairaBet. “The company’s software is the iGaming industry standard when it comes to affiliate marketing technologies, so we look forward to the platform providing strong support to our broader player acquisition strategy.”
The affiliate programme will be managed by NairaBet’s dedicated team of in-house affiliate managers. The team, who have many years’ experience in player acquisition in the African market, will be using Income Access’ Ad Serving tool to geo-target affiliate marketing campaigns to a town and city level.
“Sub-Saharan Africa is one of the fastest growing regions for iGaming, so we’re excited to re-launch the affiliate programme of a major sportsbook in Nigeria, a key regional market,” said Nicky Senyard, Managing Director of Income Access. “The re-vamped NairaBet affiliate programme will provide an important revenue opportunity for the emerging affiliate sector in Nigeria as well as global affiliates.”
For more information on the NairaBet affiliate programme, please contact NairaBet.
NairaBet is Nigeria’s first sports betting company. After NairaBet’s trailblazing debut in Nigeria, dozens of other sports-betting companies have emerged. NairaBet, however, through their continuous innovation and with a team dedicated to re-invention, have stayed ahead by leaps and bounds in the sports betting industry in Nigeria.
One thing that stands NairaBet out among other betting companies in Africa is its utmost dedication to its customers through a robust 24-hour customer service centre, which caters to immediate challenges of punters. Credible website traffic measuring portals rate NairaBet.com as the most visited sports betting website in Africa and one of the top 10 in the world.
Affiliate page: http://affiliates.NairaBet.com/registration.asp
About Income Access
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallets brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include: Betfred, Gala Interactive, Coral, Sportingbet, Sky Betting & Gaming, PMU, Jackpotjoy, Stan James, Bet Victor, TwinSpires, Caesars Interactive, PKR and Pinnacle.
Paysafe provides digital payments and transaction-related solutions to businesses and consumers around the world. Paysafe is redefining payments by enabling fast, convenient and secure ways to pay before, pay now and pay later through its digital wallets, prepaid solution, payment processing and card issuing, and acquiring products and services. We believe that every point of every payment should be relevant, simple and secure. With two decades of experience, Paysafe is trusted by merchants, and by consumers in more than 200 countries and territories, to move and manage money through more than 100 payment types and 40 currencies. Paysafe offers multi-platform products with an emphasis on emerging payment technologies including mobile. Paysafe’s brand portfolio includes NETELLER® and Skrill®, MeritCard, paysafecard®, payolution®, Income Access and FANS Entertainment. Paysafe Group plc shares trade on the London Stock Exchange under the symbol (PAYS.L). For more information, visit: www.paysafe.com