Partnership for Connecticut’s only regulated online horse-racing wagering brand to include affiliate program launch and management, SEM and media buys
Montreal, QC. January 7th, 2015 – MyWinners.com, the only website legally permitted to offer online horse-racing wagering to players in the state of Connecticut, has announced a partnership with Income Access, an iGaming-focused technology and digital marketing services provider. As part of the marketing partnership, MyWinners.com’s new affiliate program will integrate with Income Access’ platform and will be managed by the company’s acquisition specialists, who will also develop and implement a search engine marketing (SEM) and media buy strategy.
A subsidiary of Sportech PLC, the MyWinners.com brand allows residents in Connecticut to wager online on leading horse-racing events at a wide range of tracks in the United States. These tracks include Saratoga Race Course, Belmont Park, and Aqueduct Racetrack in New York; Santa Anita Park, and Del Mar Thoroughbred Club in California; Churchill Downs, and Keeneland in Kentucky; and Florida’s Gulfstream Park. MyWinners.com features a fully dynamic wagering interface complete with live-video streaming and free handicapping selections.
As part of MyWinners.com’s partnership with Income Access, the brand will launch an affiliate program on Income Access’ acquisition-tracking platform, which has been supporting iGaming brands’ marketing strategies since 2002. The Income Access software has received consistently strong industry recognition, including winning the eGaming Review B2B Award for Best Affiliate Software multiple times.
The affiliate program’s integration with the platform will be completed by the end of Q1 2015. Income Access’ team of acquisition specialists for the US market will manage the program once it is live.
“We’re pleased to announce Income Access as our marketing partner – their experience in the gaming markets brings a unique perspective in the acquisition of horse-racing fans for MyWinners.com,” said Josh Tepper, General Manager at MyWinners.com. “Together, we’re excited to bring to the state of Connecticut a best-in-breed online wagering site.”
As well as using the affiliate channel, Income Access’ acquisition specialists will also carry out additional digital marketing activities. These include a comprehensive search engine optimization (SEO) strategy to raise the brand’s online profile, pay-per-click (PPC) ad campaigns and third-party digital media buys.
“The exclusive website in the Connecticut market, MyWinners.com is a highly prestigious brand in the online horse-racing wagering vertical,” said Nicky Senyard, founder and CEO of Income Access. “I’m excited to announce our wide-ranging digital marketing partnership with MyWinners.com, which is sure to keep its acquisition not only on-track – but ensure the brand remains a front-runner in its vertical.”
For more information on MyWinners.com’s partnership with Income Access, please contact MyWinners.com.
About Sportech Venues, Inc. & MyWinners.com
Sportech Venues, Inc. holds the exclusive license to conduct pari-mutuel wagering on horseracing, greyhound racing and jai alai in the State of Connecticut, in perpetuity. The company operates 15 wagering venues and sports bars under the brand Winners. In addition, the company operates an account wagering service called MyWinners.com, at www.MyWinners.com, which offers online wagering on horseracing and telephone wagering on horseracing, greyhound racing and jai alai. A portion of every dollar wagered with Winners goes to the Connecticut General Fund, to local municipal tax funds and to funds for responsible gaming. For more information about Winners, please visit www.MyWinners.com.
About Sportech PLC
Sportech PLC is a sports gaming and entertainment Group and one of the world’s leading pool and tote betting organizations. We focus on highly regulated markets worldwide, with our largest activities in the US. Globally we process over $13 billion in bets annually, with a presence in 30 countries, including customers in most US states that permit such betting. The Group operates through 3 divisions: Sportech Racing and Digital, Sportech Venues, and The Football Pools, providing betting technology and operating systems and retail venues for betting on football (soccer), horseracing and greyhound racing. Headquartered in London, England, the company also has operational offices in Connecticut, Atlanta, Toronto, California, New Jersey, Liverpool, Bristol, Netherlands, Germany, and Ireland. For more information about Sportech PLC, please visit www.sportechplc.com.
About Income Access
Income Access is a technology and digital marketing agency servicing the global gaming market, including traditional iGaming, social gaming, land-based casinos and online trading (Forex, Binary Options). Through award-winning software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on performance marketing campaigns across all acquisition channels.
As part of continual software and service innovation, Income Access supplies proprietary Ad Serving technology, mobile tracking and a digital marketing service portfolio including SEO, paid search, social media, web design and content marketing. Income Access is a leading provider of affiliate marketing services, leveraging its affiliate network comprising over 25,000 affiliates across all gaming verticals.
Income Access partners include: Betfred, Gala Interactive, Coral, Sportingbet, Sky Betting & Gaming, PMU, Jackpotjoy, Stan James, Bet Victor , Twin Spires, PKR and Pinnacle. Recent expansion into the US market has seen the addition of New Jersey’s Betfair Casino and The Borgata Hotel Casino and Spa.
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