Performance marketing platform of technology and digital marketing company honoured with iGaming industry award for fourth straight year
Montreal, QC. June 2nd, 2016 – Income Access, a Montreal, Canada-based technology and digital marketing company serving the global online and land-based gaming industries, has won the ‘Affiliate Software’ award at the 2016 eGaming Review B2B Awards, which took place yesterday evening at The Pavilion, Tower of London, in the UK capital. This is the fourth consecutive year that the Income Access platform has been acknowledged as the leading affiliate marketing software solution for the iGaming industry.
Recognizing the online gambling software providers and services companies that have excelled in their business areas over the last 12 months, the seventh annual eGR B2B Awards once again recognised the affiliate software platform of Income Access. The company, which was founded in 2002 and launched its affiliate marketing technology solution in 2004, won eGR’s ‘Affiliate Software’ award last year following wins in both 2014 and 2013.
Income Access’ 2016 eGR B2B ‘Affiliate Software’ award follows an array of platform upgrades the company has implemented over the last 12 months. These include a mobile responsive interface for both iGaming affiliate managers and affiliates, a post-impression tracking capability and enhancements to the platform’s Ad Serving and Mobile App-Tracking tools. Income Access’ dedication to software innovation has transformed the platform into a one-stop solution for effectively tracking, analysing and optimising the affiliate marketing channel as well as other acquisition channels.
“Our growth as a company has been driven by the development of our software, so it’s incredibly validating for the whole Income Access team to once again win a prestigious award that recognizes everyone’s hard work,” said Nicky Senyard, founder and CEO of Income Access. “Enhancing acquisition across all marketing channels and devices, our platform will continue to evolve to meet the changing needs of iGaming operators in 2016 and beyond.”
Income Access’ 2016 eGR B2B Award win comes ahead of the company’s appearance at the iGaming Super Show and Amsterdam Affiliate Conference, which run concurrently from 7th to 10th June 2016 in the Netherlands’ largest city. A team of senior Income Access executives will be attending the industry events in Amsterdam, including Chief Marketing Officer Sarafina Wolde-Gabriel, Director of Client Relations Jenny Lu, Manager of the Affiliate Services Department Allan Petrilli and Manager of the Account Manager Department Geoffrey Smorong.
For more information on Income Access’ technology and marketing solutions or to arrange a meeting with the company’s team in Amsterdam, please contact Income Access.
About Income Access
Income Access is a technology and digital marketing agency servicing the global gaming market, including traditional iGaming, social gaming, land-based casinos and online trading (Forex, Binary Options). Through award-winning software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on performance marketing campaigns across all acquisition channels.
As part of continual software and service innovation, Income Access supplies proprietary Ad Serving technology, mobile tracking and a digital marketing service portfolio including SEO, paid search, social media, web design and content marketing. Income Access is a leading provider of affiliate marketing services, leveraging its affiliate network comprising over 25,000 affiliates across all gaming verticals.
Income Access partners include: Betfred, Gala Interactive, Coral, Sportingbet, Sky Betting & Gaming, PMU, Jackpotjoy, Stan James, Bet Victor , Twin Spires, PKR and Pinnacle. Recent expansion into the US market has seen the addition of New Jersey’s Betfair Casino and The Borgata Hotel Casino and Spa.
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