Montreal firm to supply New Jersey property with iGaming affiliate software for regulated market
Montreal, QC. February 20th, 2014 – Income Access, a leading technology and marketing company specializing in online affiliate recruitment, has partnered with Atlantic City’s market-leading resort, Borgata Hotel, Casino & Spa, to launch BorgataPartners.com, an affiliate recruitment program that will target New Jersey’s newly legislated online gaming market.
Borgata successfully launched BorgataPoker.com and BorgataCasino.com on November 26, 2013. The poker offering includes tournaments, sit and go’s and cash games, while the casino site includes slots, blackjack, roulette and video poker.
The debut of the recruitment program follows the release of figures showing that Borgata accumulated $2.7 million in gross gaming revenue for the month of January. That number represents almost 30% of New Jersey’s online market share and the largest of any operator to enter the space.
Partnering with Income Access and employing their software solution will provide Borgata’s marketing partners with access to comprehensive analytical reporting to measure KPIs, as well as a wide selection of marketing materials that can be leveraged across both desktop and mobile. Borgata will also provide inclusive support and guidance to help affiliate partners maximize their ROI.
“Partnering with a casino property that has the established reputation of Borgata is a terrific opportunity to gain greater insight into the newly regulated market,” said Income Access founder and CEO Nicky Senyard. “We look forward to being a part of their success story by providing an affiliate software solution that supports their digital acquisition goals.”
Through the recruitment program, Borgata will be looking to leverage a prominent brand name and quality product offerings to attract marketing partners with access to untapped segments of the New Jersey market. Borgata is placing an emphasis on ensuring they have all the necessary marketing tools to be successful in the regulated market.
“We are very excited to lead the way in partnership marketing in the New Jersey regulated online gambling space,” said Dione Scott-Rogers, Acquisition Manager for Borgata Online Gaming. “We value affiliate partners because we see the potential they can bring by making residents and visitors aware they can gamble online within New Jersey’s borders.”
To find out more or sign up to the affiliate program visit BorgataPartners.com.
About Income Access
Income Access is a leading technology and digital marketing company that specializes in providing the iGaming, lottery, and trading (Forex, Binary Options) industries with comprehensive marketing and business intelligence on the performance of marketing campaigns. Income Access offers full-service digital marketing solutions, with a wide range of marketing services and expertise, including SEM services, innovative benchmarking reports, and its analytics-driven tracking and reporting technology.
Income Access is also at the forefront of personalized affiliate recruitment, with cutting-edge software and a diverse database of 25,000 affiliates across all gaming verticals. Its commitment to information, innovation, and customization has allowed Income Access to partner with the most trusted names in online gaming, including: Betfred, Gala Interactive, Coral, Ladbrokes, Sportingbet, Sky Betting & Gaming, PMU, Interpartners, Danske Spil, Deal or No Deal Bingo, Jackpotjoy, Tombola, Stan James, Bet Victor , Twin Spires and Pinnacle.
About Borgata Hotel Casino & Spa
Located at Renaissance Pointe in Atlantic City, Borgata Hotel Casino & Spa features 2,000 guest rooms and suites; 161,000 square feet of gaming; 182 gaming tables; 3,305 slot machines; the largest poker room in Atlantic City with 80+ tables; 11 retail boutiques; 5 acclaimed fine dining restaurants by renowned chefs; 6 casual dining options; a 54,000 square foot spa; 70,000 square feet of event space; 4 signature nightlife experiences; and parking for 7,100 cars. The resort also features Atlantic City’s first cosmopolitan hotel experience, The Water Club at Borgata, with 800 guest rooms and suites; a 36,000 square foot spa; 18,000 square feet of meeting space; 6 designer retail boutiques; and 5 heated indoor and outdoor pools.
For more information or press inquiries, please contact Brian Brennan at email@example.com or 609-317-7160.