Income Access-powered sportsbook affiliate programmes to feature tech firm’s self-building, dynamic ads
Montreal, QC. 30th January 2017 – Fresh8 Gaming, the UK-based personalised advertising platform for the sports-betting industry, has partnered with Paysafe Group’s affiliate software provider Income Access. The partnership will see Fresh8 Gaming’s adverts enhance the affiliate programmes of leading sportsbooks integrated with Income Access’ affiliate software. For the first time, Income Access-integrated affiliates will be able to serve players fully automated, responsive, contextual and real-time sports-betting adverts.
Available in 12 different languages, Fresh8’s dynamic ads will initially cover 13 different sports and 35 markets. Income Access-integrated operators will be able to leverage 384 ad template variations for dynamic customisation. The Fresh8 technology is currently being integrated with the affiliate programmes of three leading UK and Gibraltar-based sportsbooks.
Once live in Q1 2017, Fresh8’s technology will ensure that all sports-betting adverts feature real-time odds and are contextually relevant. The dynamic banners will never be out-of-date, nor will an affiliate ever need to download content and upload banners again. The removal of many manual tasks will enable affiliates to maximise their time efficiency, while the ads will maximise conversions and revenue for both the affiliates and their operator partners.
The technology is enabled by simply selecting Fresh8 adverts as a banner type within the existing Income Access platform. The Fresh8 technology works on any size of ad unit and across desktop web, mobile web and app channels.
Andrew Sharland, Managing Director of Fresh8 Gaming, said, “Income Access is a fantastic partner for Fresh8 Gaming, providing us with massive reach within the affiliate marketing channel, an area in which we know we can add huge value. Our operator partners have been keen for this to happen and we’re really excited that our automated and contextual advertising platform will bring customised content to the global sports-betting affiliate world for the first time.”
Lorenzo Pellegrino, CEO of Digital Wallets and Income Access at Paysafe, said, “We are strongly focused on delivering innovation within our technology, and we’re looking forward to showcasing these developments at ICE Totally Gaming and the London Affiliate Conference.”
“Our software’s integration with the Fresh8 platform, with its dynamic ads, will significantly enhance customer acquisition and conversion for Income Access-powered sportsbook affiliate programmes. By providing smart tools that automate content and drive better conversion, operators and affiliates alike will maximise their overall revenue and ROI.”
For more information on the partnership between Fresh8 Gaming and Income Access, please contact Fresh8 Gaming.
About Fresh8 Gaming
Fresh8 Gaming was founded in 2014 and is a technology company that delivers software as a service solutions via a next-generation Ad Serving platform. Fresh8 works with some of the world’s leading gambling operators such as Coral and BetVictor to deliver fully automated and multi-format display campaigns targeted at increasing clients’ customer acquisition and improving the retention of existing users. Fresh8 Gaming also works with globally-recognised media companies such as Sky Sports and 90Min to make content suitable for betting and help operators increase CPM from their gambling partners.
Head of Business Development
About Income Access
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include: Betfred, Gala Interactive, Coral, Sportingbet, Sky Betting & Gaming, PMU, Jackpotjoy, Stan James, Bet Victor, TwinSpires, Caesars Interactive, PKR and Pinnacle.
Paysafe provides digital payments and transaction-related solutions to businesses and consumers around the world. Paysafe is redefining payments by enabling fast, convenient and secure ways to pay before, pay now and pay later through its digital wallets, prepaid solution, payment processing and card issuing, and acquiring products and services. We believe that every point of every payment should be relevant, simple and secure. With two decades of experience, Paysafe is trusted by merchants and consumers to move and manage money through more than 100 payment types and 40 currencies. Paysafe offers multi-platform products with an emphasis on emerging payment technologies including mobile. Paysafe’s brand portfolio includes NETELLER® and Skrill®, MeritCard, paysafecard®, payolution®, Income Access and FANS Entertainment. Paysafe Group plc shares trade on the London Stock Exchange under the symbol (PAYS.L). For more information, visit: www.paysafe.com.