Programme for iGaming subsidiary of Malta’s largest land-based casino to be managed using Income Access software
Montreal, QC. November 10th, 2014 – Dragonara Interactive Ltd, the online gaming subsidiary of Malta’s major land-based casino operator, Dragonara Gaming Ltd, has announced the launch of an affiliate programme for the company’s online casino brand Dragonara Online in partnership with Income Access, a leading technology and affiliate services provider for the iGaming industry. The Dragonara Online affiliate programme will be powered by Income Access’ award-winning affiliate management platform.
Established in 1964, the Dragonara Casino, which is located in St. Julian’s, Malta, and entertains more than 350,000 customers a year, is operated by Dragonara Gaming Ltd, the Mediterranean island nation’s largest land-based casino operator. In October 2013, the company founded its iGaming subsidiary Dragonara Interactive Ltd and launched the online casino brand Dragonara Online.
The Dragonara Online brand recreates the excitement and glamour of the Dragonara Casino in an online setting. Players can choose from a wide selection of video slots, 3D slots and classic slots developed by Net Entertainment, IGT, Play’n GO and Betsoft Gaming. In addition, the brand features a range of online table games, including roulette, blackjack, baccarat and video poker as well as live-dealer baccarat and casino hold’em.
The Dragonara Online brand is offering players attractive bonuses. All new players receive a 100% welcome bonus, while a 50% reload bonus is also available every month.
To celebrate the launch of the Dragonara Online affiliate programme on the Income Access platform, which has won the Best Affiliate Software award at the eGR B2B Awards for the last two years straight, Dragonara Interactive Ltd has unveiled an affiliate promotion. Based on their performance in the programme, all new affiliates have the chance to win a weekend trip to Malta to visit the Dragonara Casino in person.
The Dragonara Online affiliate programme also boasts an enticing commission structure. Affiliates can earn a monthly revenue share of between 30% and 50%, depending on how much revenue they refer.
“Introducing our affiliate programme was a natural progression for our business,” said Franco de Gabriele, Business Development Director at Dragonara Gaming Ltd. “Through our partnership with Income Access, we can now start offering affiliates a trustworthy programme for them to grow their business in partnership with a brand that has been operating in gaming for 50 years.”
Dragonara Interactive Ltd’s in-house team of affiliate managers will manage the Dragonara Online affiliate programme. They have over a decade’s collective experience in managing the affiliate programmes of leading iGaming brands.
“We’re already partnered with a number of US land-based casinos, so it gives me great pleasure to also see a prestigious European casino’s iGaming subsidiary integrate with our platform,” said Nicky Senyard, founder and CEO of Income Access. “The Dragonara Online affiliate programme offers affiliates the chance to profit from the convergence between the land-based casino and iGaming sectors as well as promote a brand with a heritage stretching back over half a century.”
For more information on the affiliate programme, please contact Dragonara Interactive Ltd.
About Dragonara Interactive Limited
Dragonara Interactive Ltd is a 100% subsidiary of Dragonara Gaming Ltd (DGL), the leading land-based casino operator in Malta. Since taking over the Dragonara Casino in July 2010, DGL has invested heavily to transform the casino sector in Malta. Around 350,000 patrons visit the casino each year, making the Dragonara Casino the leading casino in Malta.
The Dragonara Palace opened as Malta’s first casino in 1964 and was one of the first major projects to establish Malta as a prime tourist destination and is recognised as one of the most prestigious and established casinos in Europe. Dragonara Interactive Limited was established in October 2013 to complement the offering of the casino, providing players with the opportunity to play their favourite games remotely.
Our website, which provides content from companies such as Net Entertainment (NETENT), Betsoft, Play N’GO and International Game Technology (IGT), has been gaining traction in the market based on its credibility and its cross promotions with its land-based casino. The affiliate programme will run on Income Access, a leading technology provider for the iGaming and related industries.
Simone Colavecchi, Affiliate Business development Manager
Tel. number: (+356) 99692181
Website: http://www.Dragonara Online
Affiliate sign-up page: https://affiliates.dragonarapartners.com/login.asp
About Income Access
Income Access is a technology and digital marketing agency servicing the global gaming market, including traditional iGaming, social gaming, land-based casinos and online trading (Forex, Binary Options). Through award-winning software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on performance marketing campaigns across all acquisition channels.
As part of continual software and service innovation, Income Access supplies proprietary Ad Serving technology, mobile tracking and a digital marketing service portfolio including SEO, paid search, social media, web design and content marketing. Income Access is a leading provider of affiliate marketing services, leveraging its affiliate network comprising over 25,000 affiliates across all gaming verticals.
Income Access partners include: Betfred, Gala Interactive, Coral, Sportingbet, Sky Betting & Gaming, PMU, Jackpotjoy, Stan James, Bet Victor , Twin Spires, PKR and Pinnacle. Recent expansion into the US market has seen the addition of New Jersey’s Betfair Casino and The Borgata Hotel Casino and Spa.
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