Affiliate program of NYC-based online horse-racing wagering brand provides affiliates with an important opportunity to monetize US traffic
Montreal, QC. December 22nd, 2014 – DerbyJackpot, a New York City-based online real-money horse-racing wagering brand focusing on the regulated US market, has launched an affiliate program with Income Access, a technology and digital marketing company for the iGaming sector. The new DerbyJackpot affiliate program will be powered by the Income Access acquisition-tracking platform and will managed by the company’s in-house team of US affiliate-marketing specialists.
Launched by the game development studio and operator GiddyApps in 2013, DerbyJackpot provides players with real-money online wagering on live horse-racing events at more than 50 racetracks across the United States. Residents of New York, California, Illinois and Pennsylvania as well as 33 other US states are able to engage in real-money pari-mutuel betting at the brand’s website, which is regulated by the Oregon Racing Commission.
DerbyJackpot offers players an enticing welcome bonus. All new players will get $10 free with their first deposit.
The brand’s generous approach extends to affiliates as well as players. To celebrate the launch of the DerbyJackpot affiliate program on the Income Access platform, multiple winner of the Best Affiliate Software eGR B2B Award, the brand has announced a special affiliate promotion. All new affiliates will receive a CPA of $50 per player during their first 30 days with the program. Once an affiliate has referred 10 new depositing players, they’ll receive a special bonus of $25.
Following the end of the promotional period, the commission structure will revert to standard tiered CPA. In a given month, affiliates will receive $40 per player for the first 10 players they refer, and $50 for every additional player referred in that month.
“We’re delighted to launch the managed affiliate program for DerbyJackpot with Income Access,” said Ryan Wesely, Vice President of Marketing at DerbyJackpot. “Income Access’ software and team of affiliate managers have a strong reputation in both the European and New Jersey regulated iGaming markets, so we’re confident they will play a vital part in our acquisition of new players.”
Income Access’ in-house team of affiliate marketing specialists for the US market will manage the DerbyJackpot affiliate program. Since Q4 of 2013, the team has been instrumental in driving player acquisition for New Jersey-facing online casino brands as well as social casino brands targeting the broader US market.
“We’re excited to launch the managed affiliate program for DerbyJackpot on our platform,” said Nicky Senyard, founder and CEO of Income Access. “A leading brand in the real-money horse-racing vertical, DerbyJackpot provides affiliates with a great opportunity to monetize their US traffic from beyond the regulated iGaming market of New Jersey.”
For more information on the affiliate program, please contact DerbyJackpot.
Developed and operated by GiddyApps, the DerbyJackpot online horse-racing wagering brand is licensed through the state of Oregon. The brand features live horse races from track around the world. DerbyJackpot makes placing bets safe and easy for first-time horse bettors or old pros. Players get to watch the live race video on DerbyJackpot.com. Real cash winnings are paid-out instantly after the race results are final. Players can bet as little as 10 cents or up to $10,000. Over $10 million was paid out to players last year!
In the US, players must be a legal resident of the following states to play: Alabama, Arkansas, California, Colorado, Connecticut, Delaware, Indiana, Idaho, Iowa, Illinois, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Montana, Nebraska, New Hampshire, New Mexico, New York, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Dakota, Tennessee, Vermont, Virginia, West Virginia, Washington, Wisconsin, and Wyoming.
Vice President of Marketing
About Income Access
Income Access is a technology and digital marketing agency servicing the global gaming market, including traditional iGaming, social gaming, land-based casinos and online trading (Forex, Binary Options). Through award-winning software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on performance marketing campaigns across all acquisition channels.
As part of continual software and service innovation, Income Access supplies proprietary Ad Serving technology, mobile tracking and a digital marketing service portfolio including SEO, paid search, social media, web design and content marketing. Income Access is a leading provider of affiliate marketing services, leveraging its affiliate network comprising over 25,000 affiliates across all gaming verticals.
Income Access partners include: Betfred, Gala Interactive, Coral, Sportingbet, Sky Betting & Gaming, PMU, Jackpotjoy, Stan James, Bet Victor , Twin Spires, PKR and Pinnacle. Recent expansion into the US market has seen the addition of New Jersey’s Betfair Casino and The Borgata Hotel Casino and Spa.
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