G2E, BAC & EiG Conferences
With its ability to reach, engage and enhance user-experience, social media has become one of the most powerful tools for organizers in creating buzzworthy events. Important iGaming Conferences such as the G2E, the BAC (Barcelona Affiliate Conference) and the EiG (European iGaming), which is currently ongoing in Fira, Barcelona from Oct 8-10, have leveraged more and more on social media outlets such as Facebook, Twitter, Linkedin & Youtube to reach, engage and encourage attendees to join.
When organizing an event, integrate social media with registration and promotion as much as you can as RSVP and registration rates are now higher online than they are through paper invitations. Facebook boasts a total of 1.1 billion active users, Twitter has 500+ million active users, Linkedin has 200 million active users, Google + has 500 million users and 6 billion hours of video are watched in Youtube every month. It is no wonder that 78% of event organizers use Facebook to promote events, 56% use Twitter, 49% use Linkedin and 42% use Youtube.
G2E, BAC and EiG have all created fan and event pages on Facebook, Twitter, Linkedin and Youtube, inviting followers to join, as well as posting regular updates, event previews, announcements and promos. Based on their social media profiles, thousands have liked, commented and shared their event updates – drawing attention and creating more buzz. The more you promote, the more you will be likely recommended and 71% of users are more likely to “buy” or attend an event if it has been recommended by a peer or colleague.
The G2E had 14,000 participants (attendees and exhibitors) and BAC had thousands as well – successful events indeed. EiG is still ongoing but based on their updates they are on their way to achieving success as well. Though these events had impressive exhibitors and keynote speakers, and participants would definitely flock to gain invaluable insight in the industry and networking opportunities, there is still no doubt that social media has helped them reach and enhance their participants in more ways than one.