Content marketing seeks to create and distribute valuable and consistent content intended to drive consumer action. Its role within the iGaming industry is pervasive as it affects marketing strategies of both operators and affiliates alike.
Here are three keys to help you unlock your content marketing plan:
Consistency and originalityEnsuring that potential players are able to recognise you by name and associate the brand to positive mental images is essential to success. The only way to do this and get your foot in the door with your target audience is to make sure you stay consistent in the dissemination of your brand image. Originality is what enables you to be consistent, because you are able to define who you are as unique entity.
This also refers to what you choose to disseminate. Simply repackaging pre-existing information from other corners of the internet and calling it your own won’t put you in the good graces with search engines. Creating linkbait may get you clicks and views but it will also probably rub people the wrong way, and when that happens, word travels fast.
Multiple mediums = multiple viewersRemember that individuals are just that – individual. They respond to different mediums in different ways. If a person searches for your company on Google the resulting web page is arranged so that there are four major mediums where someone can get information: photos, news articles, web links and videos. Branding your company will require engaging with clients in each of the four categories.
Multiple mediums also refer to the different ways in which people receive their information from you. Using social media, emails and even old-fashioned print, are all integral to driving new business leads.