Over the course of the last few months, many businesses of the world have been completely turned on their head. Specifically, in the iGaming industry, where we see a huge impact on the different sporting leagues that were halted at the peak of their run, such as the suspension of all Champions League and Europa League matches. Considering that approximately 60% of QuinnBet’s efforts and activities are sports-focused, it definitely has taken a toll on the business. However, like any other sportsbook operator, measures were taken to work around the unprecedented circumstances.
QuinnBet is the leading Irish-based casino and sportsbook operator that came to be in August 2017. They have quickly established themselves in the industry by providing a hugely popular sportsbook and casino platform across desktop, mobile and app, covering global sportsbook markets and providing a live casino product with industry-leading slots, together with virtuals and lottery betting.
Recently, we had the chance to discuss with the QuinnBet team the different and creative ways they are keeping their players entertained, while much of the sports world is on pause. It has always been their priority to focus on expanding their content, especially throughout the pandemic to ensure they always have something new and unique for their customers and their offerings remain current. The QuinnBet team found much success by implementing the following practices:Focusing on Esports Leagues and TournamentsWith many sporting leagues being suspended for the time being, there has been a significant rise in the esports vertical. Twitch has recently seen a substantial increase and reached an all-time high for the number of hours watched, streamed and average concurrent viewership. Thus, it only made sense for QuinnBet to jump on that bandwagon. They have increased their esports content for those players who are looking for competitive entertainment. Take a look by clicking here!Focusing on Less Publicised SportsThe QuinnBet team has also placed a good portion of their efforts on presenting sports that often attract less publicity but that have remained active, on their site, thus diversifying their sports offering in general. Sports like table tennis as well as the Remote Darts League has been quite popular during the month of April. The latter proved to be so successful that a second season is currently underway; comprising of 16 of the top World Darts Federation (WDF) players competing over 21 days. It follows a fast league format culminating in a Grand Final on Monday, 8th June. It has proven to be a great addition to the different sports offering during this time, particularly as all matches can be streamed live on the QuinnBet site every night.Focusing on Content for the Casino VerticalIn addition to concentrating on expanding their sports offering, QuinnBet has also been looking closely at their casino content in order to ensure that they are continuously bringing on board new and exciting games! The team has been working on regular game releases as well as providing attractive promotions to their players to try out the new offerings. This includes regularly refining their daily and weekly promotions, which can be found here. By doing this, QuinnBet ensures that they continue to offer exciting bonuses and cash back rewards to their players, which has definitely proven to be a great way to stand out in the saturated UK market.
It will be crucial to maintain communication with operators throughout this time in order to stay on top of the alternative methods being used to continuously engage players. If you’d like to discuss alternative strategies with the QuinnBet team further, you can send them an email here. If you are interested in partnering up with QuinnBet, click on the link below!