Taking place at the ExCeL London between 7th and 12th February, the ICE Totally Gaming event and London Affiliate Conference (LAC) will be together attended by more than 30,000 delegates – and also host a range of educational sessions and panels.

As you know, these conferences are filled with a bevy of valuable sessions and it can be hard to fit everything in. To assist with your scheduling, we’ve highlighted some of the ICE and LAC sessions that we think are a must-attend.

In addition to attending the sessions, don’t forget to stop and say hello to the Income Access team at ICE, or visit us at Stand H10-B for the duration of LAC. Alternatively, you can reach out today to schedule a meeting!

ICE Totally Gaming 2017

ICE Session #1: ‘Growth & Stability’

Date & Time: 7th February 2017, 14:30-16:00

Location: South Gallery Room 9 & 10

Today’s global gaming market faces significant challenges. The ‘Growth & Stability’ session will provide marketers with insights on how to optimise the value of existing customers and use the latest technology to acquire new ones. You will also find out ways to cut costs and maximise ROI while still providing a quality gaming experience for your customers.


Gavin Isaacs, Vice Chairman of the Board, Scientific Games
Darren Student, Director of Sales for Gaming, Agilysys
Marco Benvenuti, Chief Analytics and Product Officer and Co-Founder, Duetto
Robert L. Boughner (Bob), Senior Partner, Global Market Advisors, LLC

ICE Session #2: ‘Affiliate Marketing in the USA: A Hidden Opportunity’

Date & Time: 9th February 2017, 10:30-13:00

Location: South Gallery Room 9 & 10

What are those rules and future opportunities for affiliate marketing in the nascent regulated online gaming market in the USA? And what other online products, such as Daily Fantasy Sports or lottery, are emerging as an option for affiliates in the US? Find out at this interactive fish bowl style seminar, put together by ICE’s partners at iGB Affiliate.


Nicky Senyard, Managing Director, Income Access

Find out more

ICE Session #3: ‘Africa Briefing’

Date & Time: 8th February 2017, 10:00-12:30

Location: South Gallery Rooms 9 & 10

Operators and affiliates alike are looking to sub-Saharan Africa for new growth opportunities. This session, which is split into two halves, will provide exclusive insights from leading figures in the continent’s emerging iGaming industry. They include Uganda Sports Betting Association Chairman Denis Kikonyogo and the Kenya Gaming Commission’s Director, Charles Wambia.

As well as an update on regulation, you will be given insight into African player trends, along with how you can successfully penetrate the market.


Seun Anibaba, CEO, Lagos Lottery Board
Denis Kikonyogo, Chairman, Uganda Sports Betting Association
Charles Wambia, Director, Kenya Gaming Commission

Kester Shimonyo, Marketing Director, Sports Pesa (Kenya)
John Kamara, Director, Global Gaming Africa

ICE Session #4: ‘Tribal Gaming’

Date & Time: 8th February 8th 2017, 10:30-16:30

Location: South Gallery Room 13

Gaming operated by the Native American tribes in the US is an opportunity that is frequently overlooked. The session will look at the regulatory and cultural challenges of tribal gaming. There will be two parts of the session prior to lunch, before two more take place in the afternoon.

LAC 2017

LAC Session #1: ‘eSports: An Insider’s View to Success’

Date & Time: 10th February 2017, 10:45-11:30

Location: Conference Room 2

eSports enjoyed its most successful year yet in 2016, boasting a profit of $872 million, according to SuperData. A panel of experts will be delivering a session discussing opportunities for success and challenges posed by the new vertical of wagering on competitive video gaming. Attendees will also learn how to create engaging eSports betting content to maximise revenue and customer acquisition.

Find out more

LAC Session #2: ‘What’s next for your Business: thinking innovatively about the growth and management of an affiliate business’

Date & Time: 10th February 2017, 15:45-16:30 

Location: Conference Room 1

The same day, Income Access Vice President of Business Development & Marketing Lee-Ann Johnstone will be joined by Madabout Media MD Andrew Edwards and Oshi Casino CEO Nick Garner to discuss growth opportunities for affiliate businesses and vital progression steps. Taking place on day two of LAC, the session will help you expand your affiliate business to the next level.


Andrew Edwards, Founder, Mad About Bingo
Lee-Ann Johnstone, VP of Business Development and Marketing, Income Access
Nick Garner, Founder and CEO, Oshi Casino

Find out more

LAC Session #3: ‘Advancing Your Mobile Strategy’

Date & Time: 11th February 2017, 14:00-14:30

Location: Conference Room 1

Mobile has for a long time been high on the agenda with mobile user statistics growing every year as our online habits continue to change. Google have just upped the stakes again by announcing the launch of a new mobile search index which will prioritise mobile search.

Mobile can no longer be an afterthought for a business or marketing strategy and with the growing dominance of apps within gaming, there’s a lot to think about for 2017.

Find out more

We hope to see you next month at LAC or ICE. If you’re planning on attending, don’t forget to reach out to schedule a meeting!