The global iGaming industry has enjoyed plenty of change this year, and an array of new digital marketing opportunities have also opened-up for brands. It was the year in which Apple’s Search Ads was officially rolled out in the UK App Store, Pennsylvania finally legalised online gambling and the Google Play Store relaxed its gambling apps policy.

Continuing our annual custom of showcasing the best blog posts we’ve developed over the course of the last 12 months, here are the cream of our 2017 content crop.

App Store Advertising for UK Gaming Brands (March)

In preparation for Apple Search Ads’ official rollout to the UK market in May, we assessed the advantages of placing gaming ads in the App Store. When you consider that App Store searches are responsible for 65% of new app downloads from customers, the space has become vitally important for small and mid-tier brands looking to gain visibility as well as new depositing players. Revisit our blog to find out our take on App Store advertising.

Money Talks: Affiliate Marketing for Financial Trading Brands (June)

Affiliate marketing is just as essential for financial trading brands as it is for iGaming ones. With regulatory changes for EU-based brokers approaching in the New Year, now is a good time for financial brands to reassess their trader acquisition strategies and consider including affiliate marketing.

As financial trading crosses over with sports-betting and other iGaming verticals, the affiliate channel can also be effective for acquiring players from other demographics. Discover more here.

Launch Strategies for New Affiliate Programmes (Oct)

Affiliate programmes take around six months to build, so this period is vitally important and requires particularly close attention from affiliate teams. Find out more about how you can launch an affiliate programme and then sustain its growth here. We covered USPs, what to think about when developing a commission structure and more.

The Importance of Media Buy Strategies in iGaming (Also Oct)

Media buying serves as the perfect complement to iGaming brands’ affiliate marketing strategies. Although investment is required, a successful media buying strategy helps to quickly raise brand awareness and also proves beneficial for acquiring new players. You can read more about media buying’s advantages here.

Q&A with US iGaming Expert Chris Grove on PA & Affiliate Marketing (Nov)

Pennsylvania’s long-awaited decision to legalise online gambling finally came to fruition in mid Q4, and it’s likely that the state will soon begin accepting gaming licences. When the news first broke, we interviewed Catena Media’s Chris Grove, a long-standing US market pundit. He also shared his insights on affiliate marketing’s potential role in the PA market, and he predicted how it could evolve over the next 12 months and beyond. Catch the full Q&A here.

We’ll be producing many more insightful blog posts in 2018. Visit our Content Hub  for new posts on a regular basis, and subscribe to our weekly mailers for the latest Income Access news. Be sure to follow our social media accounts (see toolbar) too, so you don’t miss a thing.