After a long period of not attending in-person events due to the pandemic, our team was excited to recently attend iGB Affiliate Amsterdam 2021 and re-connect with other iGaming industry members. The event was held at the RAI Amsterdam from September 28th to October 1st. This exciting event connects operators and affiliates from across the industry, to share knowledge, make exciting new partnerships, and better relationships with existing clients and affiliates.

With insights from our Affiliate Marketing Services Manager, Cindy Cheung, and Senior Affiliate Marketing Coordinator, Rocelle Ellasus-Celebrados, we’ve put together these key takeaways from iGB Amsterdam 2021 so you can feel like you were there too!

New Markets on the Horizon:

Whenever the industry gathers for a large conference, one of the more interesting trends to consider is which emerging markets operators and affiliates are looking to join. For this year, there was a lot of talk surrounding quickly growing markets like Japan, India, Brazil, New Zealand, Canada, US, Nigeria, Kenya, and Uganda. Many of these cases are situations where iGaming is becoming regulated and industry members are doing their due diligence to be prepared.

When it comes to Japan, India, and the African countries specifically, operators are looking for more localized teams and affiliates to enter the market, understanding the need to provide relevant content and recognizable to their audience.

What Affiliates Want:

Affiliates are always looking for new ways to improve their process in order to bring in new users, but they also pointed out some areas they’re looking for more support.

It’s an observation frequently pointed out by affiliates, as with improved data, affiliates can be more agile and optimize their campaigns at a better rate.

Firstly, they continue to seek more transparency with the data they receive, looking for win-win partnerships with operators. Affiliates are also hoping operators will provide more content, assets, and landing pages for them to further improve conversions.

Affiliates looking for an edge also pointed out that they hoped to invest into odds widgets to help backlink to operators and target the correct users. Odds widgets provide up-to-date odds to users, providing them with the timeliest information possible.

New Ways to Garner Brand Awareness:

With the iGaming market growing worldwide and competition increasing, brand awareness is becoming ever more important as operators jockey for every new player’s attention. Operators discussed plans to increase their budget and spend in 2022, as they aim to reach new audiences and increase brand awareness.

That’s not the only way they plan to increase brand awareness, as operators are increasingly looking for opportunities to partner with celebrities, influencers, or streamers to market their product. While this has typically been a strategy adopted by operators, affiliates are also looking at this type of brand ambassador partnership to help them grow their sites. The hope is this would improve a user’s trust in the site and make it easily recognizable to users.

Many thanks to iGB Affiliate for putting together this terrific event, as it was great to be able to connect with members of the industry after so long apart. We look forward to seeing all of you at the next industry event!

Were you at iGB Amsterdam Affiliate 2021? Talk to us about your top takeaways and how you see and affiliate marketing evolving over the next few years.