The Company

  • Wazobet is a Nigerian online betting bookmaker, governed by Emeralds Bets International, Ltd.
  • Its product offering consists of sports betting, live betting, virtual sports and casino games.

The Challenge

  • Establishing and growing presence in a highly competitive Nigerian market.
  • Acquiring and retaining a loyal player base.

The Solution

  • Receiving support needed to get ad account approved with Google to run PPC campaigns.
  • Executing various PPC strategies to determine what works best.
  • Attracting and acquiring large volumes of high value players.

 

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