SPOILER ALERT: at the end of this article you’ll find out where to meet us at LAC & ICE for a chance to win a FREE SEO AUDIT.Conducting an SEO audit to aid in optimisation isn’t typically considered the most alluring component of website creation and development. It’s similar to someone handing you a guitar: sure, we all want to start strumming and busting out a tune as soon as possible, but first you need get that Fender tuned.
Fortunately, there are just as many people specialising in the art of SEO as guitars – and their subsequent tuning. These experts can save you valuable time, allowing you to focus on the skills and tactics closer to your heart. Furthermore, should you be so inclined, these pros can teach you a thing or two about how to familiarize yourself with the basics and take more ownership of your long-term SEO strategy.As Income Access provides its own SEO services, including SEO Audits, we’re happy to practice what we preach by suggesting a few areas to help you get started on optimising your website. Dissecting the strength of your site’s SEO means being proactive and consistent across the following disciplines:
Crawlability:In the pursuit of higher page rankings it’s vitally important to make sure your site is crawler-friendly. Malevolent as “crawler” may sound, they are crucial when it comes to the indexing of your pages and navigation of your website. The more expansive your site becomes the greater the chance that you’ll unknowingly have pages with broken links and unwanted redirects.
On-Page Optimisation:This part of your SEO strategy is one of the most important and easiest to optimise. Unfortunately, this part is also one of those that are most often neglected. On-page optimisation benefits greatly from a mandatory checklist to ensure every piece of content has the proper title tags, meta tags, sub-headers, ALT tags, etc. Consistency is key to success in this area.
Content:Do you know how to engage your customers with content? If so and you have kept bounce rates low, then you already scored a major victory. If you’re still working out the kinks in your strategy, then it should stay a priority until resolved. Quality content also includes oversight to make sure there are no duplicate pages and that URLs are structured so as not to hinder to the navigation of your site.
User Experience (UX):Regardless of the product, service or website, user experience (UX) is a consideration that needs to be taken into account across the board. While there are some basics to creating a strong UX, it also requires a commitment to keeping abreast of trends like mobile optimisation. Brands need to ask the question: “Would I be able to navigate through this site?”
Domain Authority:Perhaps the most challenging of the activities mentioned here, establishing domain authority and gaining a higher page rank requires earned media mentions. This is supported by strong content development, which increases the likelihood that other sites with their own authority will link to your articles or blogs from their site. The key to success is for authority to be gained naturally.
These are just a few of the areas of focus that will help you to build and maintain a website that has strong SEO and offers current and prospective customers with an intuitive user experience.