Promoting Horse and Greyhound Brands in the United States

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Horse and greyhound racing are two of the oldest betting activities in the world. There are different type of races, tracks, breeds and ways to bet. The United States runs some of the most important and recognized racing tracks but it is only part of a larger global attraction. Contrary to common knowledge, there is a legal framework wherein gambling online on horse racing and greyhound racing is permissible in many US jurisdictions.

Horse and greyhound advance-depositing wagering (ADW) is a form of betting where the player needs to fund his account before being allowed to place any bets. Some of the most important US online ADWs are TwinSpires, Bet America, Watch and Wager and TVG.

Opportunities

Online betting on horse and greyhound racing offers the biggest real-money gambling opportunity in the US market for affiliates. Unknown to many, in many states, US players can legally bet on websites that are licensed and regulated within the US.

Different from other types of gambling, horse and greyhound betting is completely legal in the much of the United States.  This is because of an expanded definition which was inserted in the interstate Horse Racing Act (15 USC §3001 et seq.) in the year 2000 which federally permitted interstate pari-mutuel wagers transmitted by phone or other electronic means. Additionally, the Unlawful Internet Gaming Enforcement Act (UIGEA) enumerates a specific exception for horse and greyhound racing.  Because of these federal permissions this type of gambling is regulated on a state by state basis each individual state grants the licenses.

Affiliates do not need to get licensed to promote any of the American ADWs on their sites, which makes this an attractive market for affiliates looking to legally monetize their US visitors.

The number of US-based and international affiliates is still growing and now is as good a time as ever for affiliates to gain a stronghold as early movers in the market.

Additionally, horse and greyhound online betting offer vast opportunities for players:

  • Players can easily transfer money and there are many options to deposit. Instant deposits with credit card or debit card, bank transfers or e-wallets.
  • Many ADWs provide betting on international tracks
  • Many ADWs provide live streams of racing

Challenges

While much of the US allows for online betting, there are still a number of states that don’t allow online gambling on horse or greyhound racing, which include, but are not limited to the following states:
  • Alaska
  • Arizona
  • Hawaii
  • New Jersey
  • Nevada
  • North Carolina
  • South Carolina
  • Utah
  • Virginia

Please consult your legal advisor for more information on individual US state regulations.

In addition to state-level restrictions, player verification can be strict for ADW when confirming players’ residency, which could slow down the registration/wagering flow.

How to get involved

If you are interested in entering the US horseracing or greyhound market, Income Access will be happy to discuss and help you in gaining more knowledge of this sector and to help you start off on the right foot.

Income Access manages a number of horse and greyhound betting affiliate programs that would surely be of interest to you. Please feel free to contact us atReferences:www.gamblingforreal.comhttp://www.investopedia.comhttp://www.legal-gambling-usa.comThe above does not constitute legal advice.  Please consult your legal representatives for any guidance with regard to compliance with United States laws or obtaining permission to conduct business in the United States or any other jurisdiction.   This information is not intended to be relied on.  Income Access is absolved of any responsibility for your failure to properly comply with United States gambling laws or any other related legislation in the United States or elsewhere.

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