Pennsylvania has just become the second US state lottery to launch an affiliate program. At Income Access, we’re thrilled to partner with them for the new program. Our affiliate team will be working with the Pennsylvania Lottery to support both their retailers and new online affiliates in growing the recently launched digital brand.
About Pennsylvania Lottery
Launched in May, the Pennsylvania iLottery is the digital arm of the only state lottery that directs all of their proceeds to programs benefiting older residents. Since the lottery first started selling tickets in 1972, it has contributed nearly $28 billion to fund property tax and rent rebates, transportation, care services, prescription assistance and local services including senior centers and meals.
The PA iLottery features a variety of online games that are available on computer, tablet and mobile devices. They offer players the chance to win up to $250,000. All games can be played from anywhere in the state of Pennsylvania.
They also have an awesome VIP Players Club that is free to join and provides members with great perks such as exclusive offers, giveaways, coupons and special PA Lottery information.
Penn Lottery offers new players who sign up a $5 ‘free play’ offer to get them started, and every week they have different feature games that players can enjoy anywhere!
About the Affiliate Program
Affiliates who sign up with the new affiliate program to promote the Pennsylvania Lottery will earn 20% revenue share for the players that register for the iLottery through digital marketing efforts., Meanwhile, there’s a 10% revenue share for those who sign up through their in-store marketing efforts.
At Income Access, we’re excited to manage the affiliate program for the newest iLottery in the US market. We’re looking forward to supporting their numerous retailers, in addition to helping the online lottery develop new marketing partnerships.
By launching an affiliate channel, the brand can leverage a whole new source of exposure through different online channels, which they hadn’t previously had the benefit of utilizing. Some of the top marketing partners get tens of millions of views on their websites per month, providing the brand with a huge opportunity to acquire more online players.
Sign up to Promote Pennsylvania iLottery Today!
The Pennsylvania iLottery program has been live for a couple of weeks now, and things are going great! The marketing initiative was received very well by brick-and-mortar retailers and online affiliates alike — at Income Access, we’re really liking the direction things are going!.
So don’t delay: if you are interested in getting onboard with the Pennsylvania iLottery affiliate program, sign up today!