Were you in London earlier this month for the ICE Totally Gaming conference? If so, did you catch our CEO Nicky Senyard’s presentation on iGaming and digital marketing trends?

Nicky’s talk focused on the three major digital marketing trends operators should focus on to optimise their player acquisition. She also discussed two other developments that are impacting the wider industry: first, social gaming and its convergence with real-money iGaming; second, mobile gaming and its impact on operators’ acquisition strategies.

If you didn’t take in Nicky’s presentation at ICE, you can check out the PowerPoint which accompanied it. This succinctly outlines her key points. Have a look at the slides and don’t hesitate to provide your feedback on Nicky’s insights.