Knowing how to effectively manage your newsletter is key to increasing traffic and growing your website. At the core of newsletters, there are your subscribers who opted in to receive your brand’s news, promotions and agreed to engage with you on any interesting information you are to share. Without your subscribers there wouldn’t be anyone to send the newsletter to. That is why maintaining and keeping their database up to date is crucial for achieving success.
There’s plenty more to consider and below we’ve outlined some tips on how to effectively manage your newsletter:
Segmenting Your List of Subscribers
Segmenting your subscribers list is crucial for managing your newsletter and its success. This targets communications to a specific group of people to increase the relevancy of your emails and can result in higher open rates and click-through rates. A simple yet effective way to manage your newsletter is to keep a master list which includes every single subscriber. From there, you can further segment the subscribers into smaller groups to target more specific audiences. Keeping a master list helps simplify your email management and can help cut down monthly costs.
Keep a Consistent Theme
Choosing a theme for your newsletter is an important part of your email marketing strategy. It can help subscribers recognize your brand and makes the content easy to read. Keeping the theme of the newsletter consistent with the layout, design and colors can result in increased familiarity and trust for your company. Email marketing platforms like Mailchimp and Hubspot offer a wide variety of newsletter templates to choose from, which can simplify the process.
Optimizing Everything – How to Increase Open Rates and Click-through Rates
The main goal of every newsletter is to guide the audience to the website, product, or app. This wouldn’t be possible without optimizing the newsletter to increase open rates and click-through rates. At the end of the day, these metrics are the solid foundation that drive results and the following ideas can push those results even further.
- Optimize email timing
Knowing the perfect time to send a newsletter isn’t easy. Many people have different schedules and aren’t always on their devices at the same time. There isn’t a one-size-fits-all approach to choosing a time to schedule your emails. However, research shows that people are most responsive at 8:00 AM, 1:00 PM and 5:00 PM, which would most likely cater to the average person who works a 9-5 job.
- Enhance Email Subject Lines
The subject line of an email is a crucial element, as it determines whether a subscriber will choose to open that email or not. Keeping the subject line engaging and relevant can spark interest and curiosity, which will help with increasing open rates.
- Enhance Images
Images can boost engagement and improve click-through-rates. Using high quality images that are relevant to your text can be more visually appealing to your audience, which can help with keeping them engaged. Ensuring all images are mobile and web friendly is important, as users access their inbox on many devices and should have a consistent experience regardless of the device they’re using. It is also encouraged to use image links that are clickable, to make it easy for users to quickly access your link.
- Enrich Email Copy
The email copy is the skeleton of your newsletter, as it’s where you can really shine with creativity and explore new topics. From a formatting perspective, breaking up the text in different sections will make it easier to read and less cluttered at first glance. Using short paragraphs with leading images makes the newsletter enjoyable to read or skim through. Finally, editing is important because you don’t want any grammatical errors to take away from the message you are sending or to discredit your email.
- Develop Powerful Call to Actions
Including call to actions in the newsletter gives a clear idea of what you want your audience to do. If incorporated correctly, it can even make people feel inspired to take that action. Common call to actions would be to entice your audience to subscribe, download, learn more, register, buy, claim or sign up to your service or website. Ensuring that these call to actions are properly placed in the newsletter in a natural way is important because you don’t want your audience to feel pressured or overwhelmed.
In conclusion, optimizing your newsletter is important to increase open rates and click-through-rates. Today’s users enjoy personalized and easy to read content, which is why using these few tips can help with engaging your audience and boost the overall success of your newsletters!