The line between land-based casinos and their digital counterparts is blurring. This month, Nevada land-based casino Tropicana Entertainment announced its partnership with social gaming studio Ruby Seven Studios. This collaboration falls right in line with industry trends that are seeing an increased emphasis on digital strategy for land-based casinos in player acquisition and retention.

Over at our sister site, Access Digital Marketing, we explain how this trend will impact land-based casino operators, and gives highlights from Income Access CEO Nicky Senyard’s recent webinar on the subject with Scientific Games Marketing Head Rory Shanahan.