Part of remaining competitive in the iGaming industry is ensuring that your brand is up to date on current trends. Snapchat is a rapidly emerging social media platform that’s gaining popularity by the minute.

Here are a few things to consider so you can decide how to use this platform to your brand’s advantage.

How does it work?

The purpose of this platform is to produce content that lasts up to 10 seconds, as frequently as possible, and in a personalized manner that attracts your target audience. Sounds like a mouthful? In fact, this can be easily achieved through your snaps.

A snap consists of either a static photo or recorded video that can be manipulated with filters, effects, text captions and drawings. Snapchat recently added a geo-filtering feature that allows you to create your own filter design, showcasing your business in a specific geographic location.

For example, a custom geo-filter can be made specifically for your next affiliate conference, which would be made available to all those in the conference hall at a given time. With Snapchat, you can even connect with your players through the private messaging option, in case they have questions or would like to participate in your latest contest!

Why should you use it?

The majority of Snapchat users are aged between 18 and 37. This is the perfect opportunity to reach out to a new demographic, or strengthen your relationships with existing players.

With Snapchat, you can easily share promo codes, upcoming games or interesting news that can optimize the player’s experience with your brand. The goal is to grow your audience by sharing interesting organic content.

How can you use it?

An estimated two billion photos and videos are shared per day. This has helped Snapchat generate revenue of approximately $100 million in 2015, according to a Financial Times report.

As they continue to monetize the platform, businesses have more opportunities to reach their audience. You can use Snapchat to connect with your players to explain the unique selling point (USP) of your iGaming brand. You can also use the platform to provide them with details of promos and events that will encourage them to play more.

Snapchat is a fun, energetic, information-packed and up-to-date platform that can enable you to maximise the creativity of your marketing efforts. Whether it’s adding a call to action or encouraging participation, the more awareness you put forth, the better! Although this platform is relatively new, it has great potential to grow into a highly effective platform to build your brand.

We recommend that you play around with Snapchat to better understand its features first-hand. You can then better analyse how this application can be a good fit for your brand.

Do you use Snapchat to reach your audience? Tell us about your experience in the comments section below.