March was another terrific month for online players at Michigan Lottery, with almost $58 million in prizes being awarded. Their affiliate program also enjoyed great success, and experienced the highest results since its launch. All in all, things are going very well for the state lottery, and they’ll be striving to keep this momentum going throughout the year.
New GamesLast month, Michigan Lottery added some new and exciting games to its site. The newly-introduced Egyptian Deluxe and Cash Buster Extreme titles have both been very well-received by online players of the state lottery. Michigan Lottery also relaunched the popular Home Run Riches Online game, which gives players the chance to win baseball tickets. To find out more about this game and awesome promotion, click here.
A full list of available titles can be found in Michigan Lottery’s games lobby.
New CreativesIn addition to the new games, fresh creative assets have also been made available on the Michigan Lottery affiliate platform. Two banner sets have been created - one for each of the iLottery’s popular draw-based jackpot games, Lotto 47 and Fantasy 5.
Michigan Lottery has also developed creatives that focus on their First Time Online Purchase Offer, which converts very well among players. These ads can be found in the Michigan Lottery affiliate platform, under the campaign name “Deposit Bonus”.
Rather than having just the code placed on affiliate websites, Michigan Lottery is also currently updating its landing page to feature a special promotional code. That way, the player will only have the code revealed to them once they click on an ad and get tagged to an affiliate. Affiliates will, therefore, receive credit for every player they drive to purchase online at michiganlottery.com. Experience shows that Michigan Lottery has stronger conversion rates when using this approach, compared to using an ad or text.