With our latest Meet the IA Team post, we take some time to speak with Yuan Wang, an Affiliate Marketing Coordinator working on the IA team. Yuan provides valuable insights on the iGaming industry, affiliate marketing and much more!
Name: Yuan Wang
Position: Affiliate Marketing Coordinator
Background: I joined Income Access in 2021 and before that, I had over 10 years marketing experience in multinational companies, including MoneyGram and Atlas MTT, with an engineering education background.
Yuan Shares Her Experience at IA
You’ve been in the marketing world for some time now. What’s one skill you got from that industry that’s helped you as an Affiliate Marketing Coordinator?
There are two skills I would like to highlight and those are data analysis and communication skills. These two skills are vital and have helped me adapt my experience to the affiliate marketing world.
Data is the tool that allows us to monitor if the affiliate program is growing healthily, giving us the intel to pass along to clients. That’s why the communication skills come into play, as it’s part of our daily work and help to maintain strong relationships with affiliates and clients.
What does a typical day look like for an Affiliate Marketing Coordinator at IA?
As you can probably tell, I’m extremely passionate about data, starting each day by looking through my management programs. When it features growth from the day before, it’s definitely a big pleasure! As my clients are all Europe based, I typically spend my morning communicating with clients and affiliates, gathering all their requests, and in the afternoon, I will have quieter time to work on those enquiries.
The iGaming industry is rapidly evolving and extremely competitive. What’s been the most surprising part of working in iGaming for you so far?
That’s so true, the iGaming industry is evolving so rapidly and I wouldn’t be surprised if another crazy development happens tomorrow. However, I am often inspired by talking with my clients and affiliates by how much they want to grow in the industry and their creative ideas. Some want to follow the trends, while others want to go against them and there really isn’t one answer that’s correct. After all, every market is different and each brand is unique!
Get to Know Yuan!
Are there any fun facts about yourself that you would like to share?
My husband and I are big cat lovers, so we adopted 3 cats in Shanghai and brought them with us all the way to Montreal!
What does a typical weekend look like for you?
With two kids, my husband and I love taking them out to do outdoor activities and enjoy what the city has to offer. I also enjoy riding fixed gear bikes without the brakes, so that I can use it to do different tricks!
Food: Thai food
Movie: Love Actually
Sport: Hockey to watch and badminton to play
Musical Artist: Jay Chou, Taylor Swift
A big thank you for reading our latest Meet the IA Team post and stay tuned for future profiles on our terrific team!
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